The art of leadership through public relations : the future of effective communication

The pandemic, the war in Ukraine and the increasing pace and impact of climate change have brought significant new challenges to leaders of nations, organizations, and professions. These events have changed the way we work, trade and live our lives. They have also changed the expectations on how our...

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Bibliographic Details
Main Author Schober, Patrik (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2023.
Subjects
Public relations.
Leadership.
Communication.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781837536320
DOI10.1108/9781837536306
Physical Description1 online resource (196 pages)

Cover

Table of Contents:
  • Foreword / Francis Ingham Introduction. Introduction
  • Chapter 1. What will an authentic communicator look like in the future?
  • Chapter 2. How will organizations gain the most credibility in the future?
  • Chapter 3. Is journalism the next big thing?
  • Chapter 4. How do you ensure that you use the most effective communication channels to achieve leadership?
  • Chapter 5. How will you ensure every cent you spend turns into a leadership dollar?
  • Chapter 6. How to satisfy stakeholders' desire to save the world?
  • Chapter 7. How to make your workplace so inspiring that it attracts and retains the best talent?
  • Chapter 8. How will AI change your potential for leadership?
  • Chapter 9. Which processes will you need to change or eliminate to deliver more value with less effort? conclusion. Conclusion: True communications professionals will help prepare their organisation to lead in the future.

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