The art of leadership through public relations : the future of effective communication

The pandemic, the war in Ukraine and the increasing pace and impact of climate change have brought significant new challenges to leaders of nations, organizations, and professions. These events have changed the way we work, trade and live our lives. They have also changed the expectations on how our...

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Bibliographic Details
Main Author: Schober, Patrik, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2023.
Subjects:
Public relations.
Leadership.
Communication.
Business & Economics, Public Relations.
elektronické knihy
electronic books
ISBN: 9781837536320
Physical Description: 1 online resource (196 pages)

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Table of contents

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020 |a 9781837536320  |q (e-book) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 659 
100 1 |a Schober, Patrik,  |e author. 
245 1 4 |a The art of leadership through public relations :  |b the future of effective communication /  |c Patrik Schober (PRAM Consulting, Czech Republic). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2023. 
264 4 |c ©2023 
300 |a 1 online resource (196 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Foreword / Francis Ingham Introduction. Introduction -- Chapter 1. What will an authentic communicator look like in the future? -- Chapter 2. How will organizations gain the most credibility in the future? -- Chapter 3. Is journalism the next big thing? -- Chapter 4. How do you ensure that you use the most effective communication channels to achieve leadership? -- Chapter 5. How will you ensure every cent you spend turns into a leadership dollar? -- Chapter 6. How to satisfy stakeholders' desire to save the world? -- Chapter 7. How to make your workplace so inspiring that it attracts and retains the best talent? -- Chapter 8. How will AI change your potential for leadership? -- Chapter 9. Which processes will you need to change or eliminate to deliver more value with less effort? conclusion. Conclusion: True communications professionals will help prepare their organisation to lead in the future. 
520 |a The pandemic, the war in Ukraine and the increasing pace and impact of climate change have brought significant new challenges to leaders of nations, organizations, and professions. These events have changed the way we work, trade and live our lives. They have also changed the expectations on how our leaders must communicate. Stakeholders now expect leaders to have a clear and transparent position on all the key areas that matter most to them. The Art of Leadership through Public Relations: The Future of Effective Communication is designed to address those changed expectations by asking the questions that communications professionals and industry leaders will need to be able to answer in the next 20 years. Public Relations expert Patrik Schober has assembled a cadre of icons of the PR industry who act as part expert and part futurologist, to provide expert advice and enable leaders to be prepared to meet their most important communications and business challenges. The Foreword of the book is written by Francis Ingham, Director General of the PRCA, and Chief Executive of the International Communications Consultancy Organisation. 
588 0 |a Print version record. 
650 0 |a Public relations. 
650 0 |a Leadership. 
650 0 |a Communication. 
650 7 |a Business & Economics, Public Relations.  |2 bisacsh 
650 7 |a Public relations.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 0 8 |i Print version:  |z 9781837536337 
776 0 8 |i PDF version:  |z 9781837536306 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781837536306  |y Full text 

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