Digital video advertising strategies : grow your brand with online videos

In an age of rapid technological evolution, Digital Video Advertising Strategies: Grow Your Brand with Online Videos provides a comprehensive guide to navigating the complex world of digital marketing. From 3D video and augmented reality (AR), to virtual reality (VR), mixed reality (MR), artificial...

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Bibliographic Details
Main Authors Jayawardena, Nirma (Author), Ross, Mitchell (Author), Quach, Sara (Author), Thaichon, Park (Author), Behl, Abhishek (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2025.
Subjects
Advertising > Planning.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781836628347
DOI10.1108/9781836628323
Physical Description1 online resource (192 pages)

Cover

Table of Contents:
  • Part 1. Overview on different video formats
  • Chapter 1. Introduction to digital video advertising: Innovative industry trends
  • Chapter 2. 3d video advertising research and application: Contribution of social psychology theories
  • Chapter 3. Market research paradigms that dominate virtual reality advertisements
  • Chapter 4. The effectiveness of augmented reality advertising as an emerging advertising strategy
  • Chapter 5. The contribution of game elements in enhancing viewer engagement in the digital marketing domain
  • Part 2. Practical implications of digital video advertising based on different formats
  • Chapter 6. Market characteristics that signal new opportunities for digital video advertisements: Practical implications of digital video advertising
  • Chapter 7. Exploring the visual comprehension methods for 3d video advertisements: Practical implications for digital video advertisements
  • Chapter 8. Preliminary priorities when arranging digital images: Practical implications of digital video advertising
  • Chapter 9. An overview of video abstraction techniques: Practical implications of digital video advertising
  • Part 3. The diversified impact of advertising formats on consumer experience
  • Chapter 10. The role of virtual reality and augmented reality in enhancing the consumer experience: A conceptual framework
  • Chapter 11. Enhancing the consumer experience with mixed reality
  • Chapter 12. The future research implications and practical implications of the digital video advertising domain.

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