Data engineering for data-driven marketing

• Other Authors: Balusamy, Balamurugan (Editor), Grover, Veena (Editor), Nallakaruppan, M. K. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2025.
• Subjects: MarketingData processing.; elektronické knihy; electronic books
• ISBN: 9781836623281
• DOI: 10.1108/9781836623267
• Physical Description: 1 online resource (272 pages)
• Item Description: Includes index.

In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns. Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.