Augmenting retail reality. part a, blockchain, AR, VR, and the internet of things /

• Other Authors: Verma, Balraj (Editor), Mittal, Amit (Editor), Raman, Murali (Editor), Sindhav, Birud (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, [2024]
• Subjects: Chain stores.; Internet of things > Economic aspects.; Augmented reality > Economic aspects.; Computers > Electronic Commerce.; Business innovation.; E-commerce: business aspects.; elektronické knihy; electronic books
• ISBN: 9781836086369
• DOI: 10.1108/9781836086345
• Physical Description: 1 online resource (232 pages)
• Item Description: Includes index.
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

In an era marked by unprecedented technological advancements, the retail industry is at the forefront of a transformative journey. 'Augmenting Retail Reality, Part A: Blockchain, AR, VR, and the Internet of Things' delves into the dynamic interplay between cutting-edge technologies and the evolving landscape of retail commerce. This book serves as a comprehensive guide for retailers, researchers, students, and technology enthusiasts, exploring how innovations such as the Internet of Things (IoT), blockchain, robotics, Augmented Reality (AR), Virtual Reality (VR), and other emerging technologies are reshaping the retail sector. The genesis of this book is rooted in the recognition that technology is not merely an auxiliary component but a fundamental driver of change in retail. As the digital revolution continues to accelerate, retailers must navigate a complex and rapidly evolving environment where customer expectations are constantly shifting, and new opportunities for growth are continually emerging. This publication is a response to the urgent need for an in-depth examination of how these technologies are transforming customer experiences, operational efficiencies, and business models within the retail industry.