Beyond growth hacking : mastering business model evolution

Digital transformation and the global pandemic have fundamentally changed consumer behavior, market demands, and the way we work. Traditional growth models, often linear and predictably scaled, are increasingly inadequate in addressing the complexities of the modern economy. In an era where rapid te...

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Bibliographic Details
Main Authors Santoro, Gabriele (Author), Bargoni, Augusto (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2024.
SeriesManaging innovation in business strategy, marketing and finance
Subjects
Business planning.
Consumer behavior.
Marketing.
Business & Economics > Strategic Planning.
Business strategy.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781836084440
DOI10.1108/9781836084426
Physical Description1 online resource (134 pages)

Cover

Table of Contents:
  • Introduction
  • Chapter 1. Before to begin: Modelling the business
  • Chapter 2. Digital business models
  • Chapter 3. Defining growth hacking
  • Chapter 4. Practicing growth
  • Chapter 5. Growth and business model dynamics
  • Chapter 6. Factors driving growth.

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