Resilient businesses for sustainability : advances in human resource management and marketing : part B

The modern era is marked by intricate disruptions originating from diverse sources, carrying long-term implications. In the face of this formidable predicament, organizations find themselves compelled to embrace new management practices suitable for this ever-changing landscape. As the focus shifts...

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Bibliographic Details
Other Authors Misra, Rajnish Kumar (Editor), Purankar, Shriram A. (Editor), Goel, Divya (Editor), Kapoor, Shivani (Editor), Sharma, Ridhima B. (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2024.
SeriesAdvanced series in management ; v. 34B.
Subjects
Sustainable development.
Personnel management.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781836081302
DOI10.1108/S1877-6361202434B
Physical Description1 online resource (192 pages).

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Table of Contents:
  • Chapter 1. Resilient businesses for sustainability: advances in human resource management and marketing - An Overview / Rajnish Kumar Misra, Shriram A. Purankar, Divya Goel, Shivani Kapoor, and Ridhima B. Sharma
  • Section 1: Role of human resource for sustainability
  • Chapter 2. Industrial relations - towards resilient business in the print industry - a study with respect to Kerala Trade Unions from leaders perspective / K. S. Chandrasekar
  • Chapter 3. Humanizing practices for people management: a case study from Covid-19 / Asiya Nasreen and Sarika Tomar
  • Chapter 4. Happiness dynamics of employees at workplace - a bibliometric review / Kajal Sitlani, Abhineet Saxena, Deepti Sharma, and Garima Pancholi
  • Chapter 5. Learning organization and organizational resilience - a literature review / Sreeja K. and Hemalatha K. G.
  • Chapter 6. Role of female labour force participation in building resilient businesses / Bhavna Jaidwal and Kshama Sharma
  • Chapter 7. Impact of employee perception of CSR on employee engagement practices: a study of selected manufacturing organizations of Delhi/NCR / Mitushi Singh, Shivani Kapoor, Divya Goel, and Charu Sijoria
  • Section 2: Marketing for building resilient businesses
  • Chapter 8. An empirical investigation on impact of social media marketing of HEI on student psychology / Shubhika Gaur, Shriram A. Purankar, and Namita Srivastava
  • Chapter 9. Impact of consumers' sustainability consciousness on consumers' evangelism / Pooja Tripathi and Sujata Kapoor
  • Chapter 10. Digital innovations and their effect on user interaction in fitness apps: a comprehensive review and future research directions / Adarsh Chandra Nigam and Ruby Soni Chanda
  • Chapter 11. Influence of digital marketing adoption to leverage digital footfall and enhanced sales / Sadashiva Tandur, Adarsh Garg, and Mujibur Rahman
  • Chapter 12. A study on the impact of Covid-19 towards e-commerce in India / Dave K. A.
  • Chapter 13. A bibliometric analysis on luxury marketing in India: 2010 To 2021 / Charul Agrawal and Taranjeet Duggal.

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