Mindful marketing and strategic management : paving a sustainable society through past, present, and future perspectives

Mindfulness has gained significant traction within the business community worldwide. Mindful Marketing and Strategic Management focuses on current advancements in the realm of mindfulness and its application for both effective marketing and strategic management practices. It presents readers with te...

Full description

Saved in:
Bibliographic Details
Other Authors Jee, Teck Weng (Editor), Lau, Evan (Editor), Kilgour, Mark (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2025.
Subjects
Strategic planning.
Business & Economics > Strategic Planning.
Business strategy.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781835497562
DOI10.1108/9781835497548
Physical Description1 online resource (168 pages)

Cover

Table of Contents:
  • Chapter 1. The impact of mindfulness on consumer engagements and marketing strategies / Tran Minh Tung, Duong Hoai Lan, and Vo Thi Kim Oanh
  • Chapter 2. Sustainable consumption and generational cohort: A study into product country image and consumer scepticism / Huat Wei Huang, Tze Yin Lim, Siew Ling Liew, and Mung Ling Voon
  • Chapter 3. Explaining mindful tourism in Indonesia: Applying the protection motivation theory / Rokhima Rostiani and Karlina Maizida
  • Chapter 4. The double dividend of mindfulness in digital marketing: How mindfulness can drive sustainable consumption in the era of digital distraction / Shamim Ahmed Khan, Motoki Watabe, and Soo Yeong Ewe
  • Chapter 5. Mindfulness and management / Stephen T. Homer and Cindy Chuah
  • Chapter 6. Mindfulness in practice: Biti's journey to gnh-certified corporate happiness and sustainable well-being in business / Van Nguyen Tran Kieu, Mai Dao Thi Ngoc, Vu Thanh Tam Nguyen, and Thu Hang Hoang
  • Chapter 7. Unearthing leadership in higher education: How leader-member exchange intervenes its impact on commitment to change? / Mung Ling Voon, May Chiun Lo, and Kwang Sing Ngui
  • Chapter 8. Integrating Islamic principal in conditional cash transfer: A theory of change approach to achieving sustainable development goals in poverty alleviation / Mohd Suffian Mohamed Esa, Hairunnizam Wahid, Salmy Edawati Yaacob, and Abdul Hayy Haziq Mohamad
  • Chapter 9. Leveraging of business growth strategies for superior firm performance in the Malaysian property sector / Kartinah Ayupp, Daw Tin Hla, Mohd Waliuddin Mohd Razali, and Faizul Ayupp Dino.

Similar Items