Specialised tourism products : development, management and practice

The author's first experience in creating a unique tourism venture was lighthouse tourism, encapsulated in the Stone Lights project (1999-2001). Through subsequent research and reflections on its commercialization, Specialised Tourism Products: Development, Management and Practice delves into t...

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Bibliographic Details
Main Authors S̆eric, Neven (Author), Milakovic, Ivana Kursan (Author), Peronja, Ivan (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2024.
Subjects
Tourism > Management.
Tourism > Research.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781835494103
DOI10.1108/9781835494080
Physical Description1 online resource (216 pages)

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Table of Contents:
  • Chapter 1. Introductory Notes
  • Chapter 2. Development Process of a Specialised Tourism Product
  • Chapter 3. Development of Ideas and Concepts
  • Chapter 4. Developing and Shaping the Marketing Strategy
  • Chapter 5. Business Analysis and Marketing Test of a New Specialised Tourism Product
  • Chapter 6. Development of a Specialised Tourism Product and Market Testing
  • Chapter 7. Tourism Product Policy and Sales Policy
  • Chapter 8. Introduction of a Specialised Tourism Product on the Market
  • Chapter 9. Brand and Brand Management of the Specialised Tourism Product
  • Chapter 10. Development and Management of a Specialised Tourism Product - Stay at the Adriatic Lighthouses
  • Chapter 11. Final Conclusions.

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