Specialised tourism products : development, management and practice

The author's first experience in creating a unique tourism venture was lighthouse tourism, encapsulated in the Stone Lights project (1999-2001). Through subsequent research and reflections on its commercialization, Specialised Tourism Products: Development, Management and Practice delves into t...

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Bibliographic Details
Main Authors: S̆eric, Neven, (Author), Milakovic, Ivana Kursan, (Author), Peronja, Ivan, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2024.
Subjects:
Tourism > Management.
Tourism > Research.
Business & Economics > Industries > Hospitality, Travel & Tourism.
Hospitality, sports, leisure and tourism industries.
elektronické knihy
electronic books
ISBN: 9781835494103
Physical Description: 1 online resource (216 pages)

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Table of contents

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007 cr un|||||||||
008 240618t20242024enk ob 001 0 eng d
020 |a 9781835494103  |q (e-book) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 338.48 
100 1 |a S̆eric, Neven,  |e author. 
245 1 0 |a Specialised tourism products :  |b development, management and practice /  |c Neven Šerić (University of Split, Croatia), Ivana Kursan Milaković (University of Split, Croatia), and Ivan Peronja (University of Split, Croatia). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2024. 
264 4 |c ©2024 
300 |a 1 online resource (216 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Chapter 1. Introductory Notes -- Chapter 2. Development Process of a Specialised Tourism Product -- Chapter 3. Development of Ideas and Concepts -- Chapter 4. Developing and Shaping the Marketing Strategy -- Chapter 5. Business Analysis and Marketing Test of a New Specialised Tourism Product -- Chapter 6. Development of a Specialised Tourism Product and Market Testing -- Chapter 7. Tourism Product Policy and Sales Policy -- Chapter 8. Introduction of a Specialised Tourism Product on the Market -- Chapter 9. Brand and Brand Management of the Specialised Tourism Product -- Chapter 10. Development and Management of a Specialised Tourism Product - Stay at the Adriatic Lighthouses -- Chapter 11. Final Conclusions. 
520 |a The author's first experience in creating a unique tourism venture was lighthouse tourism, encapsulated in the Stone Lights project (1999-2001). Through subsequent research and reflections on its commercialization, Specialised Tourism Products: Development, Management and Practice delves into the intricacies and legalities of marketing specialised tourism products. Referencing scientific studies and notable works, they underscore the evolving importance of such offerings for sustainable tourism development. Specialised Tourism Products is a culmination of practical experiences, modelling a systematic approach to tourism development, accentuating the growing significance of specialised tourism content in the wake of climate change and the Covid-19 pandemic. Drawing on their tested projects, the authors present a comprehensive model, sharing their insights with a wider scientific and professional audience, contributing to the ongoing discourse on fostering attractive and competitive destination offerings in the face of contemporary challenges. 
588 0 |a Print version record. 
650 0 |a Tourism  |x Management. 
650 0 |a Tourism  |x Research. 
650 7 |a Business & Economics  |x Industries  |x Hospitality, Travel & Tourism.  |2 bisacsh 
650 7 |a Hospitality, sports, leisure and tourism industries.  |2 thema 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Milakovic, Ivana Kursan,  |e author. 
700 1 |a Peronja, Ivan,  |e author. 
776 0 8 |i Print version:  |z 9781835494097 
776 0 8 |i PDF version:  |z 9781835494080 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781835494080  |y Full text 

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