Navigating the digital landscape : understanding customer behaviour in the online world

Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world - the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader har...

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Bibliographic Details
Other Authors Singh, Nripendra (Editor), Kansra, Pooja, 1984- (Editor), Gupta, S. L. (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2024.
Subjects
Electronic commerce.
Business enterprises > Technological innovations.
Technological innovations > Social aspects.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781835492741
DOI10.1108/9781835492727
Physical Description1 online resource (248 pages)

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Table of Contents:
  • Chapter 1. Influence of Fashion Bloggers on Setting Trends and Purchase Decision of Young Indian Metropolitan Women / Sabina Sethi, Bharti Panwar, and Nidhi Goyal
  • Chapter 2. What does rise of avatars mean for consumers? A Systematic Literature Review and Future Research Opportunities / Atul Dahiya Diptiman Banerji
  • Chapter 3. Does effective handling of negative e-word of mouth on social media influence customers' behavioral intentions in the context of Online Travel Agencies / Durgesh Agnihotri, Pallavi Chaturvedi, and Vikas Tripathi
  • Chapter 4. Antecedents of Healthy Lifestyle of Young Consumers: A Cross-Sectional Study of Sri Lanka / P.G. S. A. Jayarathne, Dewasiri N.J., and Karunarathne, K.S.S.N.
  • Chapter 5. Artificial Intelligence and Augmented Reality a Business Fortune to Sustainability in the Digital Age / Henry Jonathan, Hesham Magd, and Shad Ahmad Khan
  • Chapter 6. A Qualitative Inquiry into Preference of Bahraini Fashion Designers Towards Fashion Shows Versus Digital Fashion Shows, And Factors Influencing Their Choice / Nidhi Goyal
  • Chapter 7. Students Perspective towards Online Teaching in Higher Education during COVID-19: A Cross-Sectional Analysis / Pooja Kansra
  • Chapter 8. Extending the Technology Acceptance Model as predictor to explore student's intention to use an online Edtech Platforms in India / Jitendra Singh Rathore and Neha Goyal
  • Chapter 9. Metamorphosis of Retail Purchase through Customer Segmentation in Pandemic Times / Upasana Diwan, D.D. Chaturvedi, and S L Gupta
  • Chapter 10. Impact of the pandemic on consumer behavior- A review / Ulfat Andrabi, Aaliya Ashraf, and Priyanka Chhibber
  • Chapter 11. Consumers in the Pandemic: Contented or Discontented / Kriti Arya and Richa Chauhan
  • Chapter 12. COVID-19 Impact on Consumer Preferences towards Convenience Store Vs Hypermarkets / Ajay Singh and Rahul Gupta.

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