Market grooming : the dark side of AI marketing

Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how customers, markets and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies. This compr...

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Bibliographic Details
Other Authors Dadwal, Sumesh (Editor), Jahankhani, Hamid (Editor), Revett, Kenneth (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2024.
Subjects
Relationship marketing.
Artificial intelligence.
Artificial intelligence > Marketing applications.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781835490037
DOI10.1108/9781835490013
Physical Description1 online resource (328 pages)

Cover

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245 0 0 |a Market grooming :  |b the dark side of AI marketing /  |c edited by Sumesh Dadwal (London South Bank University, UK), Hamid Jahankhani (Northumbria University London, UK), and Kenneth Revett (Champlain College, USA). 
246 3 0 |a Dark side of artificial intelligence marketing 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2024. 
264 4 |c ©2025 
300 |a 1 online resource (328 pages) 
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504 |a Includes bibliographical references and index. 
505 0 |a Chapter 1. Market grooming: Grooming customers using artificial intelligence / Sumesh Singh Dadwal, Gordon Bowen, Hamid Jahankhani, Vipin Nadda, and Pawan Kumar -- Chapter 2. Ai-driven trading: Navigating the complex landscape of market manipulation / Sonal Jain -- Chapter 3. The dark side of ai: Navigating the dynamics of patient grooming on doctor-patient relationships / Archana Shankar, Shikha Gera, and Md Salehin Ahmadi -- Chapter 4. Chat gpt in marketing 5.0: Gold is real or just a gold-plating / Arpit Tiwari, Pawan Kumar, and Lokesh Jasrai -- Chapter 5. Unpacking the double-edged sword: How artificial intelligence shapes hiring process through biased hr data / Osama Akram Amin Metwally Hussien, Krison Hasanaj, Anil Kaya, Hamid Jahankhani, and Sara El-Deeb -- Chapter 6. Leveraging machine learning techniques to project customer behaviour through predictive analysis and ethical marketing / Mushtaq Ahmad Shah and Pawan Kumar -- Chapter 7. Towards responsible ai: Exploring AI frameworks, ethical dimensions, and regulations / Sara El-Deeb, Hamid Jahankhani, Osama Akram Amin Metwally Hussien, and Isuru Sandakelum Will Arachchige -- Chapter 8. Ethical navigation paradigms in ai-driven marketing: Insights and perspectives / Shani Kumar, Sonia Chawla, and Pawandeep Kaur -- Chapter 9. Artificial intelligence in digital marketing: The ethical implications of digital influence on markets and consumer / K.A.Y.R. Oshadi Karunanayaka, Hamid Jahankhani, Sara El-Deeb, Isuru Sandakelum Will Arachchige, and Osama Akram Amin Metwally Hussien -- Chapter 10. Exploring the balance between personalisation and automation in human-ai interaction / Isuru Sandakelum Will Arachchige, Hamid Jahankhani, K.A.Y.R. Oshadi Karunanayaka, and Osama Akram Amin Metwally Hussien -- Chapter 11. Improving the image of marketing: AI has the potential to assist in marketing decisions and change perceptions / Gordon Bowen, Richard Bowen, Deidre Bowen, and Maryam Kiani -- Chapter 12: Exploring the practices of Chinese short video platforms to enhance user stickiness and grooming the customers: A case study of douyin China (tiktok) / Yifei Xiang, Ahmed Adel Tantawy, and Sumesh Singh Dadwal -- Chapter 13. Market grooming: How neuromarketing influences consumers' purchase decisions? / Ajit Bansal, Sumit Agarwal, and Nitish Arora. 
520 |a Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how customers, markets and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies. This comprehensive collection of research articles covers various aspects of AI and its impact on marketing, consumer behavior, and market grooming. It delves into the views and attitudes of consumers in the AI era, as well as the negotiation tactics and misbehaviors observed in digital AI marketing. The impact of AI, machine learning, and the Internet of Things on business and marketing models is thoroughly explored, including both positive and negative effects on individuals, communities, and different domains like social, politico-legal, and ethical spheres. The collection further examines customer relationships management (CRM) and the consequences of AI implementation in marketing and market grooming, highlighting the need for anti-data mining practices. Lastly, it addresses the challenges, concerns, and strategic directions for achieving ethic-socio-sustainable marketing using technology, especially in the context of Industry 5.0. With contributions from experts in universities and institutions worldwide, this work offers valuable insights for regulators, marketers, governments, and communities in navigating the ever-evolving landscape of AI-driven marketing and market grooming. 
588 0 |a Print version record. 
650 0 |a Relationship marketing. 
650 0 |a Artificial intelligence. 
650 0 |a Artificial intelligence  |x Marketing applications. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Dadwal, Sumesh,  |e editor. 
700 1 |a Jahankhani, Hamid,  |e editor. 
700 1 |a Revett, Kenneth,  |e editor. 
776 0 8 |i Print version:  |z 9781835490020 
776 0 8 |i PDF version:  |z 9781835490013 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781835490013 

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