Innovative strategy making in higher education

The purpose of this book is to offer higher education leaders, scholars, consultants, and observers a full range of strategy tools that can be applied to the higher education industry. This is accomplished by a) introducing new concepts and tools to give a comprehensive view of strategy making in hi...

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Bibliographic Details
Main Authors Martinez, Mario, 1967- (Author), Wolverton, Mimi (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K : Emerald Publishing Limited : Information Age Publishing, [2009]
Subjects
Public universities and colleges > United States > Administration.
Education, Higher > United States > Planning.
Strategic planning > United States.
Education > Schools > Levels > Higher.
Higher education, tertiary education.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781806618675
DOI10.1108/978-1-60752-186-0
Physical Description1 online resource (xiii, 165 pages) : illustrations

Cover

Table of Contents:
  • Acknowledgments
  • Preface
  • Chapter 1. The new imperative for strategy making
  • Chapter 2. The costs and benefits of strategic planning
  • Chapter 3. Strategic planning: Lessons and applications
  • Chapter 4. Analyzing higher education as an industry
  • Chapter 5. Applying industry analysis in higher education
  • Chapter 6. Exercising your competitive advantage
  • Chapter 7. Vertical and horizontal integration strategies
  • Chapter 8. Canvassing the higher education landscape
  • Chapter 9. The strategy and innovation nexus
  • Chapter 10. Innovative strategy making and the role of leadership
  • References
  • About the authors.

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