rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Innovative strategy making in higher education
  name:
    name part: Martinez, Mario
    name part: 1967-
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Wolverton, Mimi
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: elektronické knihy
  genre: electronic books
  origin info:
    place:
      place term: enk
    date issued: 2009
    copyright date: 2009
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xiii, 165 pages) : illustrations
  abstract: The purpose of this book is to offer higher education leaders, scholars, consultants, and observers a full range of strategy tools that can be applied to the higher education industry. This is accomplished by a) introducing new concepts and tools to give a comprehensive view of strategy making in higher education, beyond strategic planning, b) demonstrating the value of the concepts and tools through description and application for different types of institutions (universities, community colleges, for-profit colleges, etc.) and at different levels within institutions (institutional, college, department, etc.), and c) providing guidance on the appropriate uses of the various tools. The last point is especially important, as applying business-like principles to higher education often receives heavy criticism. The book helps readers decipher the appropriate uses of different strategy tools to the higher education industry, but the book also points out dangers and weaknesses. All of this is done within today's context of political, economic, demographic, and global realities.
  table of contents: Acknowledgments -- Preface -- Chapter 1. The new imperative for strategy making -- Chapter 2. The costs and benefits of strategic planning -- Chapter 3. Strategic planning: Lessons and applications -- Chapter 4. Analyzing higher education as an industry -- Chapter 5. Applying industry analysis in higher education -- Chapter 6. Exercising your competitive advantage -- Chapter 7. Vertical and horizontal integration strategies -- Chapter 8. Canvassing the higher education landscape -- Chapter 9. The strategy and innovation nexus -- Chapter 10. Innovative strategy making and the role of leadership -- References -- About the authors.
  note: authored by Mario C. Martinez and Mimi Wolverton.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  note: Includes bibliographical references (pages 151-155) and index.
  subject:
    geographic code: n-us---
  subject:
    topic: Public universities and colleges
    geographic: United States
    topic: Administration
  subject:
    topic: Education, Higher
    geographic: United States
    topic: Planning
  subject:
    topic: Strategic planning
    geographic: United States
  subject:
    topic: Education
    topic: Schools
    topic: Levels
    topic: Higher
  subject:
    topic: Higher education, tertiary education
  classification: 378.1/07
  classification: 378
  identifier: 9781806618675
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: DLC
    record creation date: 090109
    record change date: 20250607030308.8
    record identifier: em-9781806618675
    language of cataloging:
      language term: eng