B2B customer insight : the proven path to growth

For the first time in book form, 'B2B Customer Insight: The Proven Path to Growth,' will reveal how customer insight surveys tailored to B2B relationships generate significant strategic data; data that, when properly applied, enables company management to expand their share of existing mar...

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Bibliographic Details
Main Author Barrett, John, 1961- (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K : Emerald Publishing Limited : Information Age Publishing, Inc., [2012]
Subjects
Customer relations.
Marketing.
Business & Economics > Customer Relations.
Customer services.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781806614738
DOI10.1108/978-1-61735-988-0
Physical Description1 online resource (xi, 105 pages) : illustrations

Cover

Table of Contents:
  • Chapter 1. The three threats to growth
  • Chapter 2. Value - the engine of growth
  • Chapter 3. Gaining customer insight
  • Chapter 4. Critical questions
  • Chapter 5. Pmg customer insight learnings
  • Chapter 6. Normative results
  • Chapter 7. Achieving growth through customer insight.

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