Authentic customer centricity : a journey towards sustainable customer experience

This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. This new blueprint entails a systematic and integrated journey towards customer centricity.In this book, Dr. Zafer has provided a sorely needed guideboo...

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Bibliographic Details
Main Author Zafer, Alkhatani Saad (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K : Emerald Publishing Limited : Information Age Publishing Inc., 2015.
Subjects
Online AccessFull text
ISBN9781806611065
DOI10.1108/978-1-62396-914-1
Physical Description1 online resource (xii, 104 pages)

Cover

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245 1 0 |a Authentic customer centricity :  |b a journey towards sustainable customer experience /  |c Alkhatani Saad Zafer. 
264 1 |a Bingley, U.K :  |b Emerald Publishing Limited :  |b Information Age Publishing Inc.,  |c 2015. 
264 4 |c ©2015 
300 |a 1 online resource (xii, 104 pages) 
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504 |a Includes bibliographical references (pages 93-102). 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. This new blueprint entails a systematic and integrated journey towards customer centricity.In this book, Dr. Zafer has provided a sorely needed guidebook for executives to become a successful customer centric company. He shows us how companies can deliver a superior customer experience that result in trusted customer relations that can boost profitability. This is the book you should read if you want to deliver a superior customer experience in a sustainable way. 
588 0 |a Print version record. 
650 0 |a Customer relations. 
650 0 |a Corporate culture. 
650 7 |a Business & Economics  |x Customer Relations.  |2 bisacsh 
650 7 |a Organizational theory and behaviour.  |2 thema 
650 7 |a Customer services.  |2 thema 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 0 8 |i Print version:  |z 9781623969134, 9781623969127 
776 0 8 |i PDF version:  |z 9781623969141 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/978-1-62396-914-1