Authentic customer centricity : a journey towards sustainable customer experience

This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. This new blueprint entails a systematic and integrated journey towards customer centricity.In this book, Dr. Zafer has provided a sorely needed guideboo...

Full description

Saved in:
Bibliographic Details
Main Author Zafer, Alkhatani Saad (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K : Emerald Publishing Limited : Information Age Publishing Inc., 2015.
Subjects
Customer relations.
Corporate culture.
Business & Economics > Customer Relations.
Organizational theory and behaviour.
Customer services.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781806611065
DOI10.1108/978-1-62396-914-1
Physical Description1 online resource (xii, 104 pages)

Cover

More Information
Summary:This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. This new blueprint entails a systematic and integrated journey towards customer centricity.In this book, Dr. Zafer has provided a sorely needed guidebook for executives to become a successful customer centric company. He shows us how companies can deliver a superior customer experience that result in trusted customer relations that can boost profitability. This is the book you should read if you want to deliver a superior customer experience in a sustainable way.
Bibliography:Includes bibliographical references (pages 93-102).
ISBN:9781806611065
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
DOI:10.1108/978-1-62396-914-1
Physical Description:1 online resource (xii, 104 pages)

Similar Items