Marketing in healthcare-related industries
"Healthcare delivery and the healthcare industry in the 21st century face a multiplicity of challenges. These include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the...
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| Main Authors | , , , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K :
Emerald Publishing Limited : Information Age Publishing, Inc.,
[2020]
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781806605347 |
| DOI | 10.1108/978-1-64802-108-4 |
| Physical Description | 1 online resource (294 pages) : portraits |
Cover
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| 001 | em-9781806605347 | ||
| 003 | UtOrBLW | ||
| 005 | 20250607101646.7 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 200506s2020 enkc ob 000 0 eng | ||
| 020 | |a 9781806605347 |q (e-book) | ||
| 040 | |a DLC |b eng |c DLC |e rda |d DLC | ||
| 080 | |a 658.8 | ||
| 082 | 0 | 4 | |a 362.1068/8 |2 23 |
| 100 | 1 | |a Hinson, Robert |q (Robert Ebo), |e author. | |
| 245 | 1 | 0 | |a Marketing in healthcare-related industries / |c Robert E. Hinson, Yam B. Limbu, Emmanuel Mogaji. |
| 264 | 1 | |a Bingley, U.K : |b Emerald Publishing Limited : |b Information Age Publishing, Inc., |c [2020] | |
| 264 | 4 | |c ©2020 | |
| 300 | |a 1 online resource (294 pages) : |b portraits | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Foreword -- Preface -- Chapter 1.an Introduction to marketing in healthcare -- Chapter 2.services marketing as the bedrock of healthcare marketing -- Chapter 3.the evolving societal and healthcare context -- Chapter 4.public sector marketing in healthcare -- Chapter 5.strategic planning in healthcare marketing -- Chapter 6.managing innovation in healthcare institutions -- Chapter 7.healthcare stakeholders -- Chapter 8.consumer behavior in healthcare service encounters -- Chapter 9.positioning healthcare services in competitive markets -- Chapter 10.balancing healthcare service demand and capacity -- Chapter 11.managing relationships and building loyalty in healthcare industries -- Chapter 12.marketing tool kit for healthcare managers. About the authors. | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a "Healthcare delivery and the healthcare industry in the 21st century face a multiplicity of challenges. These include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors to deliver value-for-money services at competitive costs. To respond to this, a carefully crafted marketing approach is needed by all players in the industry to sustain the confidence of its clientele. Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today's environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare students and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers also included"-- |c Provided by publisher. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Medical care |x Marketing. | |
| 650 | 7 | |a Business & Economics |x Industries |x Healthcare. |2 bisacsh | |
| 650 | 7 | |a Health economics. |2 thema | |
| 650 | 7 | |a Industry and industrial studies. |2 thema | |
| 650 | 7 | |a Health systems and services. |2 thema | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Adeola, Ogechi, |e author. | |
| 700 | 1 | |a Limbu, Yam B., |e author. | |
| 700 | 1 | |a Mogaji, Emmanuel, |e author. | |
| 776 | 0 | 8 | |i Print version: |z 9781648021077, 9781648021060 |
| 776 | 0 | 8 | |i PDF version: |z 9781648021084 |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/978-1-64802-108-4 |