Digital transformation in tourism and hospitality : sustainable management strategies for long-term excellence

• Main Authors: Dana, Léo-Paul (Author), Kumar, Anuj (Author), Gupta, Vijay Prakash (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2025.
• Subjects: Tourism.; Sustainable development.; Business & Economics > General.; Hospitality, sports, leisure and tourism industries.; Business and Management.; elektronické knihy; electronic books
• ISBN: 9781805924272
• DOI: 10.1108/978-1-80592-425-8
• Physical Description: 1 online resource (400 pages)
• Item Description: Includes index.
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

In the era of a constantly changing tourism and hospitality landscape, Digital Transformation in Tourism and Hospitality: Sustainable Management Strategies for Long-Term Excellence serves as a comprehensive guide on how to lead, innovate, and sustain forward-thinking approaches within the industry. Catering to leaders, entrepreneurs, and academics, it distils ground-breaking ideas about the impact of digital innovations and how sustainability-centric practices are shaping the future of travel. Explore how emerging technologies--such as artificial intelligence, data analytics, and digital marketing--can be leveraged to create seamless, immersive guest experiences while addressing critical environmental and social challenges. Digital Transformation in Tourism and Hospitality is a roadmap to future-proof leadership, filled with case studies, expert insights, and actionable frameworks. From implementing green technology to optimizing digital operations, each chapter provides a deeper understanding of how to achieve sustainable success in an industry where environmental and social responsibility are essential for differentiation and resilience. Whether you are a tourism professional, business strategist, or academic, this book equips you to drive responsible growth and achieve long-term excellence in a digitally driven world.