Tourism planning and destination marketing

Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tourism planning and development, this volume is the latest in the field of travel and tourism. Contemporary topics are explored in-depth, incl...

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Bibliographic Details
Other Authors Camilleri, Mark Anthony (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2024.
Subjects
Tourism > Planning.
Tourism > Marketing.
Place marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781804558904
DOI10.1108/9781804558881
Physical Description1 online resource (404 pages)

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Table of Contents:
  • Chapter 1. A review of empirical research on Plog's psychographics in tourism / Oliver Cruz-Milan
  • Chapter 2. The social impacts of tourist seasonality: Theoretical reflections and a case study / José Ramón Cardona and María Dolores Sánchez-Fernández
  • Chapter 3. Short and medium-term effects generated by the Milan Expo event: a micro economic approach / Ruggero Sainaghi and Aurelio G. Mauri
  • Chapter 4. Coopetition networks in tourism destinations: A literature review / Rauno Rusko
  • Chapter 5. The sustainability of food tourism for small enterprises: Conditions, challenges and opportunities / Danilo Brozovic, Anna 'D'Auria, Marco Tregua, and Mark Anthony Camilleri
  • Chapter 6. Sustainable tourism development: Insights from South Africa and the continent / Oliver Mtapuri, Joseph Daitai, Mark Anthony Camilleri, and Anna Dluzewska
  • Chapter 7. The impact of COVID-19 on a luxury hotel: A case from Puglia, Italy / Raffaele Campo, Pierfelice Rosato, Mark Anthony Camilleri, Savino Santovito, and Kamel Ben Youssef
  • Chapter 8. Innovative marketing through creative digitalization: Rethinking customer service in the Japanese wellbeing industry / Soniya Billore
  • Chapter 9. Artification of hospitality: Art hotels as the new frontier of sustainable cultural tourism / Ginevra Addis, Serena Nasino, Marta Massi, and Mark Anthony Camilleri
  • Chapter 10. Risks and benefits of social media events strategy / Antonella Monda, Antonio Botti, and Massimiliano Vesci
  • Chapter 11. The transition from a common location to a tourist destination: Attributes and features that attract visitors / Monika Prakash, Mohammed Ashraf, Pinaz Tiwari, and Nimit Chowdhary
  • Chapter 12. Religious tourism: An insight into the Government's efforts to promote 'Incredible India' / Hardik Bhadeshiya and Urvashi Prajapati
  • Chapter 13. The destination marketing triangle: A theoretical framework for practitioners / Monika Prakash, Abhisek Porya, Pinaz Tiwari, and Nimit Chowdhary
  • Chapter 14. Smart destination marketing in the digital age / Monika Prakash, Sweety Mishra, Pinaz Tiwari, and Nimit Chowdhary.

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