Tourism planning and destination marketing

Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tourism planning and development, this volume is the latest in the field of travel and tourism. Contemporary topics are explored in-depth, incl...

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Bibliographic Details
Other Authors: Camilleri, Mark Anthony, (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2024.
Subjects:
Tourism > Planning.
Tourism > Marketing.
Place marketing.
Business & Economics > Industries > Hospitality, Travel & Tourism.
Tourism industry.
elektronické knihy
electronic books
ISBN: 9781804558904
Physical Description: 1 online resource (404 pages)

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Table of contents

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020 |a 9781804558904  |q (e-book) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 338.48 
245 0 0 |a Tourism planning and destination marketing /  |c edited by Mark Anthony Camilleri (Department of Corporate Communication, University of Malta, Msida, Malta and Business School, University of Edinburgh, Edinburgh, UK). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2024. 
264 4 |c ©2024 
300 |a 1 online resource (404 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
504 |a Includes bibliographical references. 
505 0 |a Chapter 1. A review of empirical research on Plog's psychographics in tourism / Oliver Cruz-Milan -- Chapter 2. The social impacts of tourist seasonality: Theoretical reflections and a case study / José Ramón Cardona and María Dolores Sánchez-Fernández -- Chapter 3. Short and medium-term effects generated by the Milan Expo event: a micro economic approach / Ruggero Sainaghi and Aurelio G. Mauri -- Chapter 4. Coopetition networks in tourism destinations: A literature review / Rauno Rusko -- Chapter 5. The sustainability of food tourism for small enterprises: Conditions, challenges and opportunities / Danilo Brozovic, Anna 'D'Auria, Marco Tregua, and Mark Anthony Camilleri -- Chapter 6. Sustainable tourism development: Insights from South Africa and the continent / Oliver Mtapuri, Joseph Daitai, Mark Anthony Camilleri, and Anna Dluzewska -- Chapter 7. The impact of COVID-19 on a luxury hotel: A case from Puglia, Italy / Raffaele Campo, Pierfelice Rosato, Mark Anthony Camilleri, Savino Santovito, and Kamel Ben Youssef -- Chapter 8. Innovative marketing through creative digitalization: Rethinking customer service in the Japanese wellbeing industry / Soniya Billore -- Chapter 9. Artification of hospitality: Art hotels as the new frontier of sustainable cultural tourism / Ginevra Addis, Serena Nasino, Marta Massi, and Mark Anthony Camilleri -- Chapter 10. Risks and benefits of social media events strategy / Antonella Monda, Antonio Botti, and Massimiliano Vesci -- Chapter 11. The transition from a common location to a tourist destination: Attributes and features that attract visitors / Monika Prakash, Mohammed Ashraf, Pinaz Tiwari, and Nimit Chowdhary -- Chapter 12. Religious tourism: An insight into the Government's efforts to promote 'Incredible India' / Hardik Bhadeshiya and Urvashi Prajapati -- Chapter 13. The destination marketing triangle: A theoretical framework for practitioners / Monika Prakash, Abhisek Porya, Pinaz Tiwari, and Nimit Chowdhary -- Chapter 14. Smart destination marketing in the digital age / Monika Prakash, Sweety Mishra, Pinaz Tiwari, and Nimit Chowdhary. 
520 |a Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tourism planning and development, this volume is the latest in the field of travel and tourism. Contemporary topics are explored in-depth, including destination branding through cultural experiences; the planning and organisation of events; the promotion of the hospitality product, eco-tourism and sustainable practices; and the use of innovative tourism technologies such as digital media, augmented and virtual reality. The course content of this publication prepares undergraduate students and aspiring managers with a thorough exposure of the latest industry and research developments. Covering both theory and practice, it introduces its readers to contemporary tourism issues in a concise yet accessible way. This allows prospective tourism practitioners to critically analyse future situations and to make appropriate decisions in their workplace environments. Key terms are defined and clearly explained in the latter part of every chapter. This provides readers with a convenient source for learning and reviewing the tourism vocabulary that is required for effective communication on the job. Each chapter also contains a succinct summary that outlines its content in a condensed form, so as the readers could review and retain key information. Experiential exercises and case studies are provided to illustrate real situations that are meant to help aspiring managers in their future employment. Course conveners may use these cases as the basis of class discussions. In addition, web resources provide further information sources. 
588 0 |a Print version record. 
650 0 |a Tourism  |x Planning. 
650 0 |a Tourism  |x Marketing. 
650 0 |a Place marketing. 
650 7 |a Business & Economics  |x Industries  |x Hospitality, Travel & Tourism.  |2 bisacsh 
650 7 |a Tourism industry.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Camilleri, Mark Anthony,  |e editor. 
776 0 8 |i Print version:  |z 9781804558898 
776 0 8 |i PDF version:  |z 9781804558881 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781804558881  |y Full text 

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