Start-ups and the mobilization of social interactions

With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young en...

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Bibliographic Details
Main Authors Barès, Franck (Author), Cova, Bernard (Author), Nemani, Anicet (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2023.
Subjects
New business enterprises.
Social entrepreneurship.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781804556085
DOI10.1108/9781804556061
Physical Description1 online resource (180 pages)

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Table of Contents:
  • Introduction
  • Chapter 1. Understanding brand communities
  • Chapter 2. Defending a cause and launching a movement
  • Chapter 3. Recruiting volunteers
  • Chapter 4. Encouraging interactions and sharing stories
  • Chapter 5. Developing rituals
  • Chapter 6. Adding linking value to the value proposition
  • Chapter 7. Evolving from a community movement to an entrepreneurial project
  • Chapter 8. Community 1st - start-up 2nd
  • Chapter 9. Achieving a different kind of entrepreneurship.

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