Start-ups and the mobilization of social interactions
With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young en...
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| Main Authors | , , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald Publishing Limited,
2023.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781804556085 |
| DOI | 10.1108/9781804556061 |
| Physical Description | 1 online resource (180 pages) |
Cover
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| 080 | |a 658.1 | ||
| 082 | 0 | 4 | |a 658.11 |2 23 |
| 100 | 1 | |a Barès, Franck, |e author. | |
| 245 | 1 | 0 | |a Start-ups and the mobilization of social interactions / |c Franck Barès (HEC Montreal, Canada), Bernard Cova (Kedge Business School, France), and Anicet Nemani (BIMSTR, Cameroon). |
| 264 | 1 | |a Bingley, U.K. : |b Emerald Publishing Limited, |c 2023. | |
| 264 | 4 | |c ©2023 | |
| 300 | |a 1 online resource (180 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- Chapter 1. Understanding brand communities -- Chapter 2. Defending a cause and launching a movement -- Chapter 3. Recruiting volunteers -- Chapter 4. Encouraging interactions and sharing stories -- Chapter 5. Developing rituals -- Chapter 6. Adding linking value to the value proposition -- Chapter 7. Evolving from a community movement to an entrepreneurial project -- Chapter 8. Community 1st - start-up 2nd -- Chapter 9. Achieving a different kind of entrepreneurship. | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing. They call it "entrepreneurial activism" and its philosophy is "community first, start-up second". Guiding entrepreneurs to reap the benefits of brand and market development, the authors present a five-step approach on how to develop a community and launch a start-up within it. This guide explores how best to define a cause and create a movement, to recruit volunteers and create opportunities within a community. The collaboration between the three authors creates an enticing mix of entrepreneurship and marketing perspectives that bridges the academic and professional worlds and shares a wealth of business expertise and experience from three continents. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a New business enterprises. | |
| 650 | 0 | |a Social entrepreneurship. | |
| 650 | 7 | |a Business & Economics |x New Business Enterprises. |2 bisacsh | |
| 650 | 7 | |a Entrepreneurship. |2 bicssc | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Cova, Bernard, |e author. | |
| 700 | 1 | |a Nemani, Anicet, |e author. | |
| 776 | 0 | 8 | |i Print version: |z 9781804556092 |
| 776 | 0 | 8 | |i PDF version: |z 9781804556061 |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781804556061 |