Start-ups and the mobilization of social interactions

With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young en...

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Bibliographic Details
Main Authors: Barès, Franck, (Author), Cova, Bernard, (Author), Nemani, Anicet, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2023.
Subjects:
New business enterprises.
Social entrepreneurship.
Business & Economics > New Business Enterprises.
Entrepreneurship.
elektronické knihy
electronic books
ISBN: 9781804556085
Physical Description: 1 online resource (180 pages)

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Table of contents

LEADER 02970nam a2200409Ii 4500
001 em-9781804556085
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006 m o d
007 cr un|||||||||
008 230615t20232023enk ob 001 0 eng d
020 |a 9781804556085  |q (e-book) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 658.1 
100 1 |a Barès, Franck,  |e author. 
245 1 0 |a Start-ups and the mobilization of social interactions /  |c Franck Barès (HEC Montreal, Canada), Bernard Cova (Kedge Business School, France), and Anicet Nemani (BIMSTR, Cameroon). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2023. 
264 4 |c ©2023 
300 |a 1 online resource (180 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction -- Chapter 1. Understanding brand communities -- Chapter 2. Defending a cause and launching a movement -- Chapter 3. Recruiting volunteers -- Chapter 4. Encouraging interactions and sharing stories -- Chapter 5. Developing rituals -- Chapter 6. Adding linking value to the value proposition -- Chapter 7. Evolving from a community movement to an entrepreneurial project -- Chapter 8. Community 1st - start-up 2nd -- Chapter 9. Achieving a different kind of entrepreneurship. 
520 |a With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing. They call it "entrepreneurial activism" and its philosophy is "community first, start-up second". Guiding entrepreneurs to reap the benefits of brand and market development, the authors present a five-step approach on how to develop a community and launch a start-up within it. This guide explores how best to define a cause and create a movement, to recruit volunteers and create opportunities within a community. The collaboration between the three authors creates an enticing mix of entrepreneurship and marketing perspectives that bridges the academic and professional worlds and shares a wealth of business expertise and experience from three continents. 
588 0 |a Print version record. 
650 0 |a New business enterprises. 
650 0 |a Social entrepreneurship. 
650 7 |a Business & Economics  |x New Business Enterprises.  |2 bisacsh 
650 7 |a Entrepreneurship.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Cova, Bernard,  |e author. 
700 1 |a Nemani, Anicet,  |e author. 
776 0 8 |i Print version:  |z 9781804556092 
776 0 8 |i PDF version:  |z 9781804556061 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781804556061  |y Full text 

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