Digital influence on consumer habits : marketing challenges and opportunities

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by thei...

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Bibliographic Details
Main Authors Singh, Nripendra (Author), Kansra, Pooja (Author), Gupta, S. L. (Author)
Format Electronic eBook
LanguageEnglish
Published Leeds : Emerald Publishing Limited, 2024.
Subjects
Internet marketing.
Consumer behavior.
Consumption (Economics)
elektronické knihy
electronic books
Online AccessFull text
ISBN9781804553442
DOI10.1108/9781804553428
Physical Description1 online resource (272 pages)

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Table of Contents:
  • Chapter 1. Disruptive Artificial Intelligence: Augmenting Consumer Experience Through Chatbot Banking / Forbes Makudza, Divaries C Jaravaza, Godfrey Makandwa, and Paul Mukucha
  • Chapter 2. Perceived Service Quality and Customer Loyalty: A Study of Online Food Delivery Applications in Platform to Customer(P2C) Service Delivery in Sri Lanka / Karawita Dasanayakage Dilmi Umayanchana Dasanayaka, Mananage Shanika Hansini Rathnasiri, Dulakith Jasinghe, Narayanage Jayantha Dewasiri, Wijerathna W.A.I.D., and Nripendra Singh
  • Chapter 3. The Impact of Artificial Intelligence on Customer Satisfaction Levels in the Mobile Telephony Industry in Zimbabwe / Ngonidzashe Katsamba, Agripah Kandiero, and Sabelo Chizwina
  • Chapter 4. Impact of COVID-19 on the Hospitality Industry: Thematic Analysis of Global Tweets / Tanveer Kajla, Sahil Raj, and Amit Kumar Bhardwaj
  • Chapter 5. A Bibliometric Analysis on Research Trends in Neuromarketing: Current Status and Future Directions / Sumit Oberoi, Pooja Kansra, and Vedica Awasthi
  • Chapter 6. Understanding Acceptance and Continuous Intention of Mobile Wallet by LGBT community using SOR Model / Preeti Mehra and Aayushi Singh
  • Chapter 7. Factors for sharing economy platforms in the Indian context / Riktesh Srivastava, Jitendra Singh Rathore, Samiksha Vyas, and Rajita Srivastava
  • Chapter 8. Digital Marketing (DM): How are Small Business Enterprises (SBEs) of Bhutan and Sikkim (India) are responding to it? / Shad Ahmad Khan, Hesham Magd, Ujjal Bhuyan, Henry Jonathan, and Arshi Naim
  • Chapter 9. Impact of AI on Knowledge-Based Marketing: A study of B2B Markets / Kaneez Masoom, Anchal Rastogi, and Shad Ahmad Khan
  • Chapter 10. Electronic Word Of Mouth (eWOM) and Consumer Purchasing Behaviour: A Study in Karachi's Digital Era / Zahid Hussain
  • Chapter 11. Promoting Healthy Lifestyle by Influencing Consumers Online Food Choices: Use of Digital Nudging / Vivek Mishra.

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