(Re)discovering the human element in public relations and communication management in unpredictable times

We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public relations and communication management will determine the future of the field and practice. In this c...

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Bibliographic Details
Other Authors Rodríguez-Salcedo, Natalia (Editor), Moreno, Ángeles (Editor), Einwiller, Sabine (Editor), Recalde, Mónica (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2023.
SeriesAdvances in public relations and communication management ; v. 6.
Subjects
Public relations > Congresses.
Communication in management > Congresses.
Decision making > Congresses.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781803828992
DOI10.1108/S2398-3914202306
Physical Description1 online resource (304 pages).

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Table of Contents:
  • Introduction / Ángeles Moreno
  • Challenges of change in unpredictable times
  • Chapter 1. Uncovering design criteria for a digital feedback tool to promote energy saving behaviour / Pascal de Vries and Igor ter Halle
  • Chapter 2. Strategic communication in unpredictable times: A case study of croatian universities / Mirela Holy
  • Chapter 3. Feminist crisis communication and ethics of care: An analysis of crisis communication messages from first minister of Scotland, nicola sturgeon, during COVID-19 pandemic / Aryna-Alexandra Creanga
  • Chapter 4. The guiding principles of the profession. A comparative study / Susana Miquel Segarra, Gisela Gonçalves, and Isabel Ruiz-Mora
  • The human element in employee communication
  • Chapter 5. Diversity, inclusion, and communication: The role of internal communication in creating an inclusive work environment / Daniel Wolfgruber and Sabine Einwiller
  • Chapter 6. Strategic internal communication and generational change: Opportunities and challenges for segmentation and customisation by generation. A study of Swiss communication managers / Albena Björck, Selina Guhl, and Robin Sticher
  • Chapter 7. The effects of social exchange quality indicators on employee engagement through internal communication / Anja Špoljaric and Dejan Vercic
  • Chapter 8. Employee activism: When employees speak out publicly against their employer / Neda Ninova-Solovykh
  • The people behind strategic communication
  • Chapter 9. Stigmatization of spokespersons / Olaf Hoffjann, Julia Gürster, Lara Johanna Hackenbeck, Jakob Halm, and Lena Katharina Mirthes
  • Chapter 10. Regulated lobbying in Scotland: A typological study of public affairs practitioners / Neil James Freshwater
  • Chapter 11. The elements of advocacy: Finnish PR consultants' media strategies in lobbying / Markus Mykkänen
  • Chapter 12. Discovering digital lobbying: How digital transformation and social media affect classic lobbying actors / Kathrin Stürmer, Lars Rademacher, Pio Fenton, and Gearoid O Suilleabhain.

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