Online reputation management in destination and hospitality : what we know, what we need to know

• Other Authors: Rialti, Riccardo (Editor), Kvítková, Zuzana (Editor), Makovník, Tomás (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2023.
• Subjects: Tourism > Marketing.; Hospitality industry > Marketing.; Internet marketing.; Reputation.; elektronické knihy; electronic books
• ISBN: 9781803823775
• DOI: 10.1108/9781803823751
• Physical Description: 1 online resource (320 pages)

Reputation is considered one of the most relevant assets in business. Tourism and hospitality are no exception - visitors rely heavily on reviews and feedback found on online platforms to inform their decisions. Online Reputation Management in Destination and Hospitality's comprehensive collect...

Table of Contents:

• Part I. Introduction
• Chapter 1. Online reputation management in tourism: Emerging themes, theories, problems and solutions / Riccardo Rialti, Zuzana Kvítková, and Tomas Makovnik
• Part II. Determinants of online reputation in tourism
• Chapter 2. The electronic word-of-mouth (ewom) focusing studies on tourism research / Kristína Medeková, Kristína Pompurová, and Ivana Šimocková
• Chapter 3. How have travelers' needs evolved because of the COVID-19 pandemic? Corporate reputation building in tourism industry on digital platforms / Mirko Olivieri, Elanor Colleoni and Giuseppe Bonaccorso
• Chapter 4. Big data and online reputation management in tourism: Leveraging the role of entrepreneurship / Diletta Vianello, Anna Marrucci, Cristiano Ciappei, and Claudio Becagli
• Chapter 5. Specifics of online reputation management of hotel services intermediaries and their role in reputation creation / Zuzana Kvítková and Zdenka Petru
• Chapter 6. Global impacts of online reputation management of pre- and post-coronavirus pandemic: Comparative analysis in context of industry 4.0 / Faheem Uddin Syed, Raffaele Donvito, and Gaetano Aiello
• Chapter 7. Factors affecting the tourists approach to health and safety information in reviews during the COVID-19 pandemic / Martin Vasko, Natalie Volfova, and Alzbeta Zikova
• Part III. Online reputation management strategies
• Chapter 8. How to boost reputation in growing museums? Evidence from an Italian case / Silvia Fissi, Elena Gori, and Alberto Romolini
• Chapter 9. Relevance of social media management in online reputation building in tourism and hospitality: Case of Finland / Natalia Kushcheva and Tiia-Mari Eilola
• Chapter 10. Reviews on the internet marketing communication of the spa tourism enterprises in Slovakia / Radka Marceková, Lubica Šebová, and Andrej Malachovský
• Part IV. Instruments to improve orm in destination management
• Chapter 11. Does tourist pressure influence the online reputation of a tourist attraction? Empirical evidence from the Uffizi Gallery / Camilla Ciappei, Giovanni Liberatore, Paolo Nesi, Gianni Pantaleo, Alessandro Monti, and Michaela Surchi
• Chapter 12. Triangulating online brand reputation, brand image and brand identity: An interdisciplinary research approach to design the pathways of online branding strategies in luxury hospitality / Silvia Ranfagni and Massimo Rosati.