The vulnerable consumer : beyond the poor and elderly

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Bibliographic Details
Other Authors: Lee, Angela Y., (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2024.
Series: Review of marketing research ; 21.
Subjects:
Consumer protection.
Business & Economics > Marketing > General.
Sales and marketing.
elektronické knihy
electronic books
ISBN: 9781802629576
Physical Description: 1 online resource (240 pages)

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Table of contents

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001 em-9781802629576
003 UtOrBLW
005 20240618125857.0
006 m o d
007 cr un|||||||||
008 240618t20242024enk ob 001 0 eng d
020 |a 9781802629576  |q (e-book) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 658.8 
245 0 4 |a The vulnerable consumer :  |b beyond the poor and elderly /  |c edited by Angela Y. Lee (Northwestern University, USA). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2024. 
264 4 |c ©2024 
300 |a 1 online resource (240 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Review of marketing research ;  |v 21 
504 |a Includes bibliographical references and index. 
588 0 |a Print version record. 
650 0 |a Consumer protection. 
650 7 |a Business & Economics  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Sales and marketing.  |2 thema 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Lee, Angela Y.,  |e editor. 
776 0 8 |i Print version:  |z 9781802629569 
776 0 8 |i PDF version:  |z 9781802629552 
830 0 |a Review of marketing research ;  |v 21.  
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/S1548-6435202421  |y Full text 

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