Greenwashing : foundations and emerging research on corporate sustainability and deceptive communication

• Main Author: Vollero, Agostino (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2022.
• Series: Emerald points.
• Subjects: Greenwashing.; Corporations > Environmental aspects.; Business ethics.; Business & Economics > Environmental Economics.; Business & the environment, 'Green' approaches to business.; elektronické knihy; electronic books
• ISBN: 9781801179683
• DOI: 10.1108/9781801179669
• Physical Description: 1 online resource (168 pages).

Greenwashing is an emerging trend that seeks to overemphasize the sustainability practices by companies to their customers. In a comprehensive analysis of this widespread marketing and corporate communication practice, Agostino Vollero examines the understanding of greenwashing, provides a systemati...

Table of Contents:

• Chapter 1. Understanding greenwashing
• Chapter 2. The state of art: A systematic literature review
• Chapter 3. Theoretical approaches and research trends
• Chapter 4. Case studies: Lessons to avoiding the greenwashing trap
• Chapter 5. A look to the future.