Greenwashing : foundations and emerging research on corporate sustainability and deceptive communication

Greenwashing is an emerging trend that seeks to overemphasize the sustainability practices by companies to their customers. In a comprehensive analysis of this widespread marketing and corporate communication practice, Agostino Vollero examines the understanding of greenwashing, provides a systemati...

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Bibliographic Details
Main Author: Vollero, Agostino, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2022.
Series: Emerald points.
Subjects:
Greenwashing.
Corporations > Environmental aspects.
Business ethics.
Business & Economics > Environmental Economics.
Business & the environment, 'Green' approaches to business.
elektronické knihy
electronic books
ISBN: 9781801179683
Physical Description: 1 online resource (168 pages).

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Table of contents

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001 em-9781801179683
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008 220616t20222022enk ob 001 0 eng d
020 |a 9781801179683  |q (e-book) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 658 
100 1 |a Vollero, Agostino,  |e author. 
245 1 0 |a Greenwashing :  |b foundations and emerging research on corporate sustainability and deceptive communication /  |c Agostino Vollero (Università degli Studi di Salerno, Italy). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2022. 
264 4 |c ©2022 
300 |a 1 online resource (168 pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Emerald points 
504 |a Includes bibliographical references and index. 
505 0 |a Chapter 1. Understanding greenwashing -- Chapter 2. The state of art: A systematic literature review -- Chapter 3. Theoretical approaches and research trends -- Chapter 4. Case studies: Lessons to avoiding the greenwashing trap -- Chapter 5. A look to the future. 
520 |a Greenwashing is an emerging trend that seeks to overemphasize the sustainability practices by companies to their customers. In a comprehensive analysis of this widespread marketing and corporate communication practice, Agostino Vollero examines the understanding of greenwashing, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends. Additionally explored are specific case studies that offer lessons in avoiding the greenwashing trap and a build a look to the future in this context. Greenwashing: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication showcases fascinating insights and new perspectives in this field, which will be of great interest to scholars of Management, Marketing Communications, Corporate Communication, Accounting and Business Ethics. 
588 0 |a Print version record. 
650 0 |a Greenwashing. 
650 0 |a Corporations  |x Environmental aspects. 
650 0 |a Business ethics. 
650 7 |a Business & Economics  |x Environmental Economics.  |2 bisacsh 
650 7 |a Business & the environment, 'Green' approaches to business.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 0 8 |i Print version:  |z 9781801179676 
776 0 8 |i PDF version:  |z 9781801179669 
830 0 |a Emerald points. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781801179669  |y Full text 

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