Greenwashing : foundations and emerging research on corporate sustainability and deceptive communication
Greenwashing is an emerging trend that seeks to overemphasize the sustainability practices by companies to their customers. In a comprehensive analysis of this widespread marketing and corporate communication practice, Agostino Vollero examines the understanding of greenwashing, provides a systemati...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald Publishing Limited,
2022.
|
| Series | Emerald points.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781801179683 |
| DOI | 10.1108/9781801179669 |
| Physical Description | 1 online resource (168 pages). |
Cover
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| 020 | |a 9781801179683 |q (e-book) | ||
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| 080 | |a 658 | ||
| 082 | 0 | 4 | |a 658.408 |2 23 |
| 100 | 1 | |a Vollero, Agostino, |e author. | |
| 245 | 1 | 0 | |a Greenwashing : |b foundations and emerging research on corporate sustainability and deceptive communication / |c Agostino Vollero (Università degli Studi di Salerno, Italy). |
| 264 | 1 | |a Bingley, U.K. : |b Emerald Publishing Limited, |c 2022. | |
| 264 | 4 | |c ©2022 | |
| 300 | |a 1 online resource (168 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Emerald points | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Understanding greenwashing -- Chapter 2. The state of art: A systematic literature review -- Chapter 3. Theoretical approaches and research trends -- Chapter 4. Case studies: Lessons to avoiding the greenwashing trap -- Chapter 5. A look to the future. | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a Greenwashing is an emerging trend that seeks to overemphasize the sustainability practices by companies to their customers. In a comprehensive analysis of this widespread marketing and corporate communication practice, Agostino Vollero examines the understanding of greenwashing, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends. Additionally explored are specific case studies that offer lessons in avoiding the greenwashing trap and a build a look to the future in this context. Greenwashing: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication showcases fascinating insights and new perspectives in this field, which will be of great interest to scholars of Management, Marketing Communications, Corporate Communication, Accounting and Business Ethics. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Greenwashing. | |
| 650 | 0 | |a Corporations |x Environmental aspects. | |
| 650 | 0 | |a Business ethics. | |
| 650 | 7 | |a Business & Economics |x Environmental Economics. |2 bisacsh | |
| 650 | 7 | |a Business & the environment, 'Green' approaches to business. |2 bicssc | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 776 | 0 | 8 | |i Print version: |z 9781801179676 |
| 776 | 0 | 8 | |i PDF version: |z 9781801179669 |
| 830 | 0 | |a Emerald points. | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781801179669 |