The Digital transformation of the fitness sector : a global perspective

• Other Authors: García-Fernández, Jerónimo (Editor), Valcarce-Torrente, Manel (Editor), Mohammadi, Sardar (Editor), Gálvez Ruiz, Pablo (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2022.
• Subjects: Physical fitness centers > Administration > Data processing.; Physical fitness centers > Management.; Business & Economics > Management.; Management & management techniques.; elektronické knihy; electronic books
• ISBN: 9781801178624
• DOI: 10.1108/9781801178600
• Physical Description: 1 online resource (236 pages)

The fitness sector is a growing economy where suppliers, managers and consumers are in continuously evolving relationships, and in which technology plays a key role in optimization. The Digital Transformation of the Fitness Sector highlights the challenges and opportunities of digitalization uncove...

Table of Contents:

• Chapter 1. The Challenges of Digital Transformation in the Fitness Industry in the World / Jerónimo García-Fernández, Manel Valcarce-Torrente, Pablo Gálvez-Ruiz, and Sardar Mohammadi
• Part I. The European Industry
• Chapter 2. The Digitally-Enabled UK Fitness Sector / Ray Algar and Guy Griffiths
• Chapter 3. The Spanish Fitness Industry and the Digital Transformation / Manel Valcarce-Torrente, Pablo Gálvez-Ruiz, and Jerónimo García-Fernández
• Chapter 4. Digital Transformation and Innovation in Portugal Fitness Centres / Vera Pedragosa and Helena Ferreira Barbosa
• Chapter 5. To Become Digital or Not ... The Case of Greece / Efi Tsitskari and Alexios Batrakoulis
• Chapter 6. Fitness and Digital Transformation in Turkey / Ali Sevilmis and Erkan Faruk Sirin
• Chapter 7. Digital Transformation in the Fitness in Italy / Paolo Menconi and Paolo Monesi
• Chapter 8. Digital Fitness in Lithuanian Fitness Centers / Irena Valantine, Inga Staskeviciute-Butiene, and Edvinas Eimontas
• Part II. The North - South American Industry
• Chapter 9. The Digital Fitness Industry in the U.S / Devin J. F. Anderson, Hannah H. Bo, Troy T. Zhao, and James J. Zhang
• Chapter 10. The Digital Transformation in Mexico: The Case of the Fitness Industry / Isela Guadalupe Ramos Carranza, Ciria Margarita Salazar, and Edwin Román Albarrán Jardón
• Chapter 11. Digital Transformation Practices in the Brazilian Fitness Industry / Flávia da Cunha Bastos, Raquel Vieira Nakamura, and Guilherme Moscardi Monteiro
• Chapter 12. Digitization, Transformed or Disguised? The Digital Transformation in Argentina / Guillermo Vélez
• Part III. The Asia - Pacific Industry
• Chapter 13. The Indian Fitness Industry: Impact of Digitalization / Linsy Mathew, and Simon George
• Chapter 14. Digitalisation of the Fitness Industry in Australia: Disruption, Adoption and Opportunities / Duncan Murray, Karen Williams, and Michelle Zacharko
• Chapter 15. The Digital Transformation of Health and Fitness Clubs in Japan / Yasuhiro Watanabe and Toshie Takahashi
• Chapter 16. The Digital Transformation in the Fitness Sector of China / Liangjun Zhou and Ziqing Tuo
• Part IV. The Africa and Middle East Industry
• Chapter 17. The Evolution of Digital Transformation in Saudi Arabias Fitness Industry / Nawaf Almohaimeed and Marta Perez-Villalba
• Chapter 18. The Fitness Digital Transformation in Egypt / Khaled Ebada and Hamdy Mansour
• Chapter 19. The Digital Transformation of the Fitness Sector in Kenya / Stanley Kagunda Kinuthia and Margaret Gathoni Kinuthia
• Chapter 20. Digital Transformation in Iranian Fitness Centers / Mojtaba Ghasemi Siani, Sardar Mohammadi, and Korosh Veisi.