Advanced research methods in hospitality and tourism

Rapid growth in the tourism and hospitality industry highlights the importance of applied and pure research to address the theoretical and practical problems and gaps facing the industry daily, from a multitude of perspectives - the economic, social, cultural, environmental, political, and technolog...

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Bibliographic Details
Other Authors Okumus, Fevzi (Editor), Rasoolimanesh, S. Mostafa (Editor), Jahani, Shiva (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2022.
Subjects
Hospitality industry > Research > Methodology.
Tourism > Research > Methodology.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781801175524
DOI10.1108/9781801175500
Physical Description1 online resource (312 pages)

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Table of Contents:
  • Chapter 1. Introduction / S. Mostafa Rasoolimanesh, Shiva Jahani, and Fevzi Okumus
  • Chapter 2. A critical view on mixed-method approaches to tourism and hospitality research / Dr Jaylan Azer, Prof Babak Taheri, and Dr Martin Gannon
  • Chapter 3. An exploratory sequential mixed methods design: A research design for small tourism enterprises in Ghana / Elizabeth Agyeiwaah
  • Chapter 4. Systematic review of scale development practices in the field of tourism and hospitality / Ali Bavik, Chen-Feng Kuo, and John Ap
  • Chapter 5. Using neuromarketing tools in hospitality and tourism research / Hakan Boz and Erdogan Koc
  • Chapter 6. Using archival material in tourism, hospitality and leisure studies: Beauty and the beast / Parisa Saadat Abadi Nasab, Neil Carr, and Trudie Walters
  • Chapter 7. Tourism online reviews: Databases and samples / Juan Pedro Mellinas and Eva Martin-Fuentes
  • Chapter 8. Application of text mining approaches in hospitality and tourism / Gozde Ozturk and Abdullah Tanrisevdi
  • Chapter 9. Qualitative analysis of social media historical data: A case study of twitter and tourism boycotts / Ismail Shaheer, Neil Carr, and Andrea Insch
  • Chapter 10. Photo-elicitation using q-method to extract group sense of place for a marine park in borneo / Paulin Wong Poh Lin and Balvinder Kaur Kler
  • Chapter 11. Including the 'voices' of animals in tourism, hospitality and leisure research / Giovanna Bertella
  • Chapter 12. Conclusion / Shiva Jahani, Fevzi Okumus, and S. Mostafa Rasoolimanesh.

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