rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advanced research methods in hospitality and tourism
  name:
    name part: Okumus, Fevzi
    role:
      role term: editor.
  name:
    name part: Rasoolimanesh, S. Mostafa
    role:
      role term: editor.
  name:
    name part: Jahani, Shiva
    role:
      role term: editor.
  type of resource: text
  genre: bibliography
  genre: elektronické knihy
  genre: electronic books
  origin info:
    place:
      place term: enk
    date issued: 2022
    copyright date: 2023
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (312 pages)
  abstract: Rapid growth in the tourism and hospitality industry highlights the importance of applied and pure research to address the theoretical and practical problems and gaps facing the industry daily, from a multitude of perspectives - the economic, social, cultural, environmental, political, and technological. Advanced Research Methods in Hospitality and Tourism reviews traditional research methods, revising them to suit the contemporary problems and research agendas. Developing recent research strategies under the umbrella of quantitative and qualitative research methods - such as the mixed-methods designs, analysing archival materials, online databases, text mining, and scientific qualitative analysis of social media historical data- can offer promising solutions. In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourism a necessity for academics and practitioners.
  table of contents: Chapter 1. Introduction / S. Mostafa Rasoolimanesh, Shiva Jahani, and Fevzi Okumus -- Chapter 2. A critical view on mixed-method approaches to tourism and hospitality research / Dr Jaylan Azer, Prof Babak Taheri, and Dr Martin Gannon -- Chapter 3. An exploratory sequential mixed methods design: A research design for small tourism enterprises in Ghana / Elizabeth Agyeiwaah -- Chapter 4. Systematic review of scale development practices in the field of tourism and hospitality / Ali Bavik, Chen-Feng Kuo, and John Ap -- Chapter 5. Using neuromarketing tools in hospitality and tourism research / Hakan Boz and Erdogan Koc -- Chapter 6. Using archival material in tourism, hospitality and leisure studies: Beauty and the beast / Parisa Saadat Abadi Nasab, Neil Carr, and Trudie Walters -- Chapter 7. Tourism online reviews: Databases and samples / Juan Pedro Mellinas and Eva Martin-Fuentes -- Chapter 8. Application of text mining approaches in hospitality and tourism / Gozde Ozturk and Abdullah Tanrisevdi -- Chapter 9. Qualitative analysis of social media historical data: A case study of twitter and tourism boycotts / Ismail Shaheer, Neil Carr, and Andrea Insch -- Chapter 10. Photo-elicitation using q-method to extract group sense of place for a marine park in borneo / Paulin Wong Poh Lin and Balvinder Kaur Kler -- Chapter 11. Including the 'voices' of animals in tourism, hospitality and leisure research / Giovanna Bertella -- Chapter 12. Conclusion / Shiva Jahani, Fevzi Okumus, and S. Mostafa Rasoolimanesh.
  note: edited by Dr. Fevzi Okumus (University of Central Florida, USA), Dr. S. Mostafa Rasoolimanesh (Taylor's University, Malaysia), and Dr. Shiva Jahani (University of Central Florida, USA).
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  note: Includes bibliographical references and index.
  subject:
    topic: Hospitality industry
    topic: Research
    topic: Methodology
  subject:
    topic: Tourism
    topic: Research
    topic: Methodology
  subject:
    topic: Business & Economics
    topic: Industries
    topic: Hospitality, Travel & Tourism
  subject:
    topic: Tourism industry
  classification: 647.94071
  classification: 338.48
  identifier: 9781801175524
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: UtOrBLW
    record creation date: 221115
    record change date: 20221115171338.0
    record identifier: em-9781801175524
    language of cataloging:
      language term: eng