European venture toolbox : the path for SMEs to grasp and defend opportunities

Not all markets are alike: the European entrepreneur requires knowledge on how to avoid pitfalls before believing and focusing on opportunity. European Venture Toolbox features the leadership toolkit future decision makers, innovators, and entrepreneurs need to build a venture in Europe. Many Europe...

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Bibliographic Details
Main Authors Kirk, Nicholas H. (Author), Zollo, Lamberto (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2021.
SeriesEntrepreneurial behaviour series.
Subjects
Entrepreneurship > Europe.
Small business > Europe > Management.
Small business > Europe > Decision making.
Risk management > Europe.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781801173209
DOI10.1108/9781801173186
Physical Description1 online resource (135 pages).

Cover

Table of Contents:
  • Part I
  • Chapter 1. The rationale for entrepreneurship and a structure to navigate through its uncertainty
  • Chapter 2. Talking to customers and looking for problems
  • Chapter 3. Identifying and describing novel value
  • Chapter 4. Meeting market's expectations: The importance of early prototyping and validation
  • Chapter 5. Framing and positioning in the bigger picture
  • Chapter 6. EU vs US: The European position in the global frame
  • Part II: Case study: Olive oil commercialization
  • Part III: Practitioners' notes. Introduction practitioners' note 1. Vision structuring practitioners' note 2. Beachhead market selection practitioners' note 3. value proposition definition practitioners' note 4. People orchestration practitioners' note 5. Financial viability practitioners' note 6. Return and risk optimality practitioners' note 7. Selling & negotiation practitioners' note 8. fundraising practitioners' note 9. Execution modalities.

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