http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
the path for SMEs to grasp and defend opportunities
Not all markets are alike: the European entrepreneur requires knowledge on how to avoid pitfalls before believing and focusing on opportunity. European Venture Toolbox features the leadership toolkit future decision makers, innovators, and entrepreneurs need to build a venture in Europe. Many European entrepreneurs are prone to the rhetoric of company building based on fast-growing start-up survivors, abundance of circulating capital, and sub-optimal business models monetizing late. They fall into the trap of thinking a mildly successful company can survive in the European ecosystem even if it does not thrive. This toolbox provides a framework to assess risk and return of choices, iteratively implement business, and avoid being blinded by incorrect principles not grounded in financial reality. European Venture Toolbox: The path for SMEs to grasp and defend opportunities is a compelling book for all small-to-medium enterprises. Written by a theoretician and a practitioner, it captures Europe-specific perspectives, examples, and case studies to provide an alternative insight. The Entrepreneurial Behaviour series is focused on expanding the scope of Entrepreneurial Behaviour theory and analysis and enriching practice by encouraging multi-cultural and multi-disciplinary approaches.
Part I -- Chapter 1. The rationale for entrepreneurship and a structure to navigate through its uncertainty -- Chapter 2. Talking to customers and looking for problems -- Chapter 3. Identifying and describing novel value -- Chapter 4. Meeting market's expectations: The importance of early prototyping and validation -- Chapter 5. Framing and positioning in the bigger picture -- Chapter 6. EU vs US: The European position in the global frame -- Part II: Case study: Olive oil commercialization -- Part III: Practitioners' notes. Introduction practitioners' note 1. Vision structuring practitioners' note 2. Beachhead market selection practitioners' note 3. value proposition definition practitioners' note 4. People orchestration practitioners' note 5. Financial viability practitioners' note 6. Return and risk optimality practitioners' note 7. Selling & negotiation practitioners' note 8. fundraising practitioners' note 9. Execution modalities.
authored by Nicholas H. Kirk (University of Florence, Italy), Lamberto Zollo (University of Milan, Italy).
Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
Includes bibliographical references and index.