rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: Emerald handbook of multi-stakeholder communication
    sub title: emerging issues for corporate identity, branding and reputation
  name:
    name part: Foroudi, Pantea
    name part: 1974-
    role:
      role term: editor.
  name:
    name part: Nguyen, Bang
    role:
      role term: editor.
  name:
    name part: Melewar, T. C.
    role:
      role term: editor.
  type of resource: text
  genre: bibliography
  genre: elektronické knihy
  genre: electronic books
  origin info:
    place:
      place term: enk
    date issued: 2022
    copyright date: 2022
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (684 pages)
  abstract: Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand, identity, and reputation. To date, however, little empirical research into these issues has been published, and no single work has taken stock of the major changes in the field of stakeholder communication as they apply to corporate branding. The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to present just such sorely needed insight into effective brand messaging for multiple stakeholders, all while utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field. Starting with an introductory section on corporate messaging in a post-COVID era, chapters cover branding, identity, and reputation, respectively before covering differing marketing approaches and building a concluding reflection on future challenges and opportunities. These chapters offer comparative analyses of many different types of stakeholders from all over the globe. B2C, B2B, C2C and P2P contexts are all considered, as are recent developments in the field related to social media relations, sustainability and inclusivity, and virtual, mixed, and augmented reality. This comprehensive handbook is a must-have resource not only for students and researchers in business, management, brand management, communication, consumer behaviour, and marketing, but also for marketing practitioners, advertising and PR practitioners, and business consultants.
  table of contents: Part I. Introduction -- Chapter 1. Multi-stakeholder communication: Emerging issues for corporate identity, branding and reputation / Pantea Foroudi, Bang Nguyen, and T.C. Melewar -- Part II. Stakeholders' communication: Branding -- Chapter 2. Corporate brand communication oriented in higher education sector / Jane Hemsley-Brown and Izhar Oplatka -- Chapter 3. Assessing the psychological impact of the pandemic narrative in the media on hospitality consumption mood / Dongmei Zha, Pantea Foroudi, T.C. Melewar, and Zhongqi Jin -- Chapter 4. Out-group reaction towards religiously endorsed products (rlps) and response of brand managers / Nazan Colmekcioglu -- Chapter 5. Integrated stakeholders' communication management in b2c context / Angela Beccanulli, Silvia Biraghi, and Rossella Gambetti -- Chapter 6. Islamic branding: Examines the concept of religious branding and how beliefs influence brand loyalty, word-of-mouth and purchase intention / Waleed Yousef and Ahmed Alhabashi -- Chapter 7. The importance of social media opinion leadership in corporate branding and influencing consumers' behavioral intentions / Farbod Fakhreddin -- Chapter 8. Digital transformation and corporate branding: Opportunities and challenges for identity and reputation management / Maria Jerez-Jerez -- Part III. Stakeholders' communication: Identity -- Chapter 9. Examining the influence of corporate identity on corporate reputation and non-financial brand performance in the context of higher education / Amad Ali, Pantea Foroudi, and Maria Palazzo -- Chapter 10. Impact of motivation, technology and social interaction on teaching using blended learning / Marwa Abdellateef and Pantea Foroudi -- Chapter 11. Opportunism and specific investment in buyer-supplier relationships: The role of communication, branding, and identity / Hashem Aghazadeh, Hossein Maleki, and Sajedeh Sadat Majidi -- Chapter 12. Corporate brand communication: Identity, image and reputation / Abraham Joseph and Suraksha Gupta -- C…
  note: edited by Pantea Foroudi (Middlesex University, UK), Bang Nguyen (Shanghai University, China), and T. C. Melewar (Middlesex University, UK).
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  note: Includes bibliographical references and index.
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Business communication
  subject:
    topic: Business & Economics
    topic: Marketing
    topic: General
  subject:
    topic: Sales & marketing
  classification: 658.827
  classification: 658.8
  identifier: 9781800718999
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: UtOrBLW
    record creation date: 221019
    record change date: 20221019155817.0
    record identifier: em-9781800718999
    language of cataloging:
      language term: eng