Sustainability and social marketing issues in Asia
The complex issues of sustainability and social marketing are gaining increasing global attention. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread d...
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| Other Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald Publishing Limited,
2023.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781800718470 |
| DOI | 10.1108/9781800718456 |
| Physical Description | 1 online resource (232 pages) |
Cover
Table of Contents:
- Section 1: Green and sustinability
- Chapter 1. Small red earth grapes and big green earth dreams: Sustainable agriculture of honliv group co., ltd in henan China / Zhang Yi and Farzana Quoquab
- Chapter 2. "Battle for solar energy" program: An environment-friendly sustainable approach for carbon neutrality in Sri Lanka / G.P.T.S. Hemakumara, Supuni Uthpalawanna Athukorala, and L.G.D.S. Yapa
- Chapter 3. Fostering sustainable urban farming in Malaysia: The green agenda of urban hijau / Cordelia Mason and Wan Mohd Hilmi Wan Ahmad
- Chapter 4. Green marketing is not a choice but a pre-requisite for Z Generation: A case of green campus initiative in capital university of science & technology, Pakistan / Lakhi Muhammad and Rabia Habib
- Chapter 5. A case of SELCO Foundation in fostering and scaling sustainable ecosystems for social transformation in India / Harleen Sahni, Nupur Chopra, and Simran Grover
- Chapter 6. Traditional Chinese medicine (tcm) in Malaysia: An alternative approach to treatment / Farzana Quoquab, Maizaitulaidawati Md Husin, Rohaida Basiruddin, and Abdul Hamid Mohamed
- Section 2: Corporate social responsibility
- Chapter 7. In the heart of the storm: A case of al-sabah's corporate social responsibility during the Syrian refugee crisis / Shaza AldaIrany, Rosmini Omar, and Farzana Quoquab
- Chapter 8. Bibd's csr initiative: "community for brunei" / Pg Siti Rozaidah Pg Hj Idris and Siti Fatimahwati Pehin Dato Musa
- Chapter 9. Prominence of business responsibility in times of pandemic: Moveinsync csr campaign / Sanil S Hishan and Jinu Oonnoonny
- Section 3: Social marketing
- Chapter 10. Creating values through social development: A case of mapna operation and maintenance company, Iran / Mozhdeh Mokhber and Erfan Sharifzadeh
- Chapter 11. Trashtalk: Pup san pedro takes on the city's solid waste management problem / Mary Rose Maharlika P. Cruz
- Chapter 12. Alko cooperatives' social initiatives: Empowering coffee farmers to preserve Kerinci Seblat National Park, Indonesia / Risa Bhinekawati and Suryono
- Chapter 13. The house of Cats Ernesto: A tale of a brave Syrian man's act towards social responsibility / Jihad Mohammad, Farzana Quoquab, Nazimah Hussin, Rafidah Othman, and Adriana Mohd Rizal.