Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists

'Machine Learning and Artificial Intelligence in Marketing and Sales' explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical d...

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Bibliographic Details
Main Authors Syam, Niladri (Author), Kaul, Rajeeve (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2021.
Subjects
Marketing > Data processing.
Selling > Data processing.
Machine learning.
Artificial intelligence.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781800438828
DOI10.1108/9781800438804
Physical Description1 online resource (xxi, 196 pages)

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Table of Contents:
  • Chapter 1. Training and performance assessment
  • Chapter 2. Neural networks
  • Chapter 3. Overfitting and regulation
  • Chapter 4. Support vector machines
  • Chapter 5. Random forest, bagging and boosting of decision trees.

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