Measurement in marketing

Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement issues to deepen readers' appreciation of the fundamental...

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Bibliographic Details
Other Authors Malhotra, Naresh K. (Editor), Baumgartner, Hans (Editor), Weijters, Bert (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2022.
SeriesReview of marketing research ; v. 19.
Subjects
Marketing research.
Marketing audits.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781800436329
DOI10.1108/S1548-6435202219
Physical Description1 online resource (288 pages).

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Table of Contents:
  • Introduction / Hans Baumgartner and Bert Weijters
  • Chapter 1. Philosophical foundations of concepts and their representation and use in explanatory frameworks / Richard P. Bagozzi
  • Chapter 2. Accounting for uncertainty in the measurement of unobservable marketing phenomena / Edward E. Rigdon and Marko Sarstedt
  • Chapter 3. Measurement error and research design: Some practical issues in conducting research / Madhu Viswanathan
  • Chapter 4. The advancement of measurement invariance testing in cross-cultural research in the period 1999-2020. Executing rather than scrutinizing? / Hester van Herk and Sjoukje P. K. Goldman
  • Chapter 5. How to identify careless responders in surveys / Hans Baumgartner and Bert Weijters
  • Chapter 6. An application of m-more: A multivariate multiple objective random effects approach to marketing scale dimensionality and item selection / Adam Finn and Ujwal Kayande
  • Chapter 7. On the selection and use of implicit measures in marketing research: A utilitarian taxonomy / Hendrik Slabbinck and Adriaan Spruyt.

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