Aesthetics and style in strategy

This book contains an Open Access chapter Scholarship in management and strategy is paying increasing attention to the domain of aesthetics. Companies routinely make aesthetic choices and there is growing recognition that aesthetic considerations are fundamental for successful performance in competi...

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Bibliographic Details
Other Authors Ferriani, Simone (Editor), Godart, édéric (Editor), V Sgourev, Stoyan (Editor), Cattani, Gino (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2020.
SeriesAdvances in strategic management ; v. 42.
Subjects
Business planning.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781800432383
9781800432369
DOI10.1108/s0742-3322202042
Physical Description1 online resource (304 pages)

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Table of Contents:
  • Introduction. The Aesthetic Turn in Strategy: Creating Value with Style OPEN ACCESS
  • PART 1. STYLISTIC PRODUCTION
  • Chapter 1. Style Typologies and Competitive Advantage; Giovanni Formilan
  • Chapter 2. Aesthetic and Technological Complexity in Luxury Watchmaking; Frederic Godart, Kim Claes, and Stoyan Sgourev
  • Chapter 3. From Style to Status and to Power: When and Why Do Stylistic Choices in Footwear Make Women Feel and Act Powerful; David Dubois and Lalin Anik
  • Chapter 4. Content or Connections? Socio - Semantic Analysis of Leaders' Communication Styles in a Creative Collective; Nikita Basov, Artem Antonyuk, and IIna Hellsten
  • Chapter 5. Tell Me Your Story and I Will Tell Your Sales: A Topic Model Analysis of Narrative Style and Firm Performance on Etsy; Donato Cutolo, Simone Ferriani, and Gino Cattani OPEN ACCESS
  • PART 2. STYLISTIC EVALUATION
  • Chapter 6. A rising tide lifts all boats: The origins of institutionalized aesthetic innovation; Micki Eisenman and Tal Simons
  • Chapter 7. Changing Style in Style-Changing Industries: The Role of Critics as Gatekeepers in High-End Fashion; Paola Cillo, Joseph C. Nunes, Emanuela Prandelli, and Irene Scopelliti
  • Chapter 8. Does Stylistic Similarity to Popular Competitors Affect Consumer Evaluations of Quality? Evidence from Online Movie Evaluation; Daniel Sands
  • Chapter 9. Strategic Balance or Imperfect Imitation? Style and Legitimation Challenges in a Semi-Peripheral City; Alexander Hoppe
  • PART 3. REFLECTIONS ON STYLE
  • Reflections on Style and Strategy: an interview with Candace Jones
  • Reflections on Style and Strategy: an interview with Gianni Lorenzoni
  • Reflections on Style and Strategy: an interview with Virginia Postrel
  • Reflections on Style and Strategy: an interview with Davide Ravasi
  • Reflections on Style and Strategy: an interview with Antonio Strati.

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