The new generation Z in Asia : dynamics, differences, digitalization
This book is the first to compare the Asiatic Generation Z (born 1990-1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research. Although Asia has been the focus of many articles and books on demographics, politics and...
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| Other Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald Publishing Limited,
2020.
|
| Edition | First edition. |
| Series | Changing context of managing people.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781800432222 9781800432208 |
| DOI | 10.1108/9781800432208 |
| Physical Description | 1 online resource (224 pages) |
Cover
Table of Contents:
- PART 1: GENERATION Z IN ASIA: A RESEARCH AGENDA Chapter 1: Generation Z in Asia: A Research Agenda Elodie Gentina PART 2: WHAT THE EXPERTS TELL US ABOUT EAST ASIA
- Chapter 2: Generation Z in China: Implications for Global Brands Zhiyong Yang, Ying Wang, and Jiyoung Hwang
- Chapter 3: Generation Z in Hong Kong: Simple while Multi-Tasking Melannie Zhan
- Chapter 4: Generation Z in Japan: Raised in Anxiety Mototaka Sakashita
- Chapter 5: Generation Z in Taiwan: Low Salaries, Little Happiness and a Social-Media World in the Mix Ryan Brading PART 3: WHAT THE EXPERTS TELL US ABOUT SOUTH ASIA
- Chapter 6: Generation Z in India: Digital natives and makers of change Shaheema Hameed and Meera Mathur
- Chapter 7: Generation Z in Pakistan: Trends and Managerial Implications Ahmad Jamal PART 4: WHAT THE EXPERTS TELL US ABOUT SOUTHEAST ASIA
- Chapter 8: Generation Z in Indonesia: The Self-Driven Digital Zahrotur Rusyda Hinduan, Adilla Anggreani and Muhamad Irfan Agia
- Chapter 9: Generation Z in Vietnam: The Quest for Authenticity Linh Hoang Nguyen and Hoa Phuong Nguyen
- Chapter 10: Generation Z in Malaysia: The five "E" generation (Electronically-engaged, Educated, Entrepreneurial, Empowered, and Environmentally-conscious) Fandy Tjiptono, Ghazala Khan, Ewe Soo Yeong and Vimala Kunchamboo PART 5: WHAT THE EXPERTS TELL US ABOUT WESTERN ASIA Chapter 11 Generation Z in Turkey: A Generation with High Hopes and Big Fears Berna Tarı-Kasnakoğlu, Meltem Türe and Yunus Kalender Chapter 12 Generation Z in the United Arab Emirates: A Smart-Tech Driven iGeneration Nisreen Ameen and Amitabh Anand PART 6: GENERATION Z IN ASIA: PATTERNS AND PREDICTIONS Chapter 13 Generation Z in Asia: Patterns and Predictions Emma Parry.