Go-to-market strategies for women entrepreneurs : creating and exploring success

The role of women in business and society is beset with traditions and expectations that leave women's ambitious desires unfulfilled. And yet, with the rise of the female entrepreneur, this is changing.Entrepreneurship expert Victoria L. Crittenden, along with a cast of first-rate global contri...

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Bibliographic Details
Other Authors: Crittenden, Victoria L., (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
Subjects:
Businesswomen.
Success in business.
Women-owned business enterprises.
Business & Economics, Women in Business.
Entrepreneurship.
elektronické knihy
electronic books
ISBN: 9781789732894 (e-book)
9781789732917 (ePUB)
Physical Description: 1 online resource (xv, 294 pages) ; cm

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Table of contents

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006 m o d
007 cr un|||||||||
008 191018t20192019enk o 001 0 eng d
020 |a 9781789732894 (e-book) 
020 . . |a 9781789732917 (ePUB) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 331.4 
245 0 0 |a Go-to-market strategies for women entrepreneurs :  |b creating and exploring success /  |c edited by Victoria L. Crittenden. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2019. 
264 4 |c ©2019 
300 |a 1 online resource (xv, 294 pages) ;  |c cm 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
520 |a The role of women in business and society is beset with traditions and expectations that leave women's ambitious desires unfulfilled. And yet, with the rise of the female entrepreneur, this is changing.Entrepreneurship expert Victoria L. Crittenden, along with a cast of first-rate global contributors, provides a lens into the power of women entrepreneurship. From home businesses and Mompreneurs, to women-led global businesses such as The Body Shop and Ceja Vineyards, chapters explore the role woman entrepreneurship plays in building self-efficacy, the power of creating and utilizing social capital, the importance of being authentic and true to one's self, and the value of family, friends, mentors, and role models. By discussing ideas such as the ecosystem of radical generosity, where women are recognized for their talents and where women help each other to succeed, Crittenden and her contributors show the power of empowerment -- empowerment that can positively impact the social and fiscal health of nations through better education, poverty reduction, and decreased violence.For researchers and students of entrepreneurship, this is an unmissable book exploring the positive societal impact and strong economic effects of female empowerment. Through discussing case studies of some of the most successful and powerful women over the last fifty years, this book acts as both an inspiration for women just setting out on their own entrepreneurial journey and validation to those women who have already encountered the ups and downs of their entrepreneurial endeavors.  
650 0 |a Businesswomen. 
650 0 |a Success in business. 
650 0 |a Women-owned business enterprises. 
650 7 |a Business & Economics, Women in Business.  |2 bisacsh 
650 7 |a Entrepreneurship.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Crittenden, Victoria L.,  |e editor. 
776 |z 9781789732900 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781789732894  |y Full text 

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