Employer branding for the hospitality and tourism industry : finding and keeping talent

Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to m...

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Bibliographic Details
Main Author Gehrels, Sjoerd (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2019.
Subjects
Hospitality industry > Personnel management.
Tourism > Personnel management.
Hospitality industry > Management.
Tourism > Management.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781789730692
9781789730715
DOI10.1108/9781789730692
Physical Description1 online resource (xv, 196 pages) ; cm

Cover

Table of Contents:
  • Prelims
  • Chapter 1: Introducing employer branding: potential for the hospitality and tourism industry
  • Chapter 2: Employer branding a historical perspective
  • Chapter 3: Sustainability and employer branding
  • Chapter 4: Hospitableness in human resources management
  • Chapter 5: Pelican hotels & resorts' considerations for the future
  • Chapter 6: Employees as the brand: internal marketing at the sanctuary hotel
  • Chapter 7: Culture influencing employer branding
  • Chapter 8: Developing employer branding in Pegasus Hotel
  • Chapter 9: Great place to work®
  • Chapter 10 Human capital a reality check
  • Chapter 11 SMEs and finding well-educated candidates
  • Chapter 12 Employer branding through social media and websites
  • References
  • Index.

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