The branding of tourist destinations : theoretical and empirical insights

The marketing of tourist destinations requires continuous strategic planning and decision making. 'The Branding of Tourist Destinations:Theoretical and Empirical Insights 'provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strateg...

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Bibliographic Details
Other Authors Camilleri, Mark Anthony, 1976- (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2018.
Subjects
Tourism > Marketing.
Branding (Marketing)
elektronické knihy
electronic books
Online AccessFull text
ISBN9781787693739
9781787693753
DOI10.1108/9781787693739
Physical Description1 online resource (xx, 241 pages) ; cm

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Table of Contents:
  • Prelims
  • Chapter 1: The marketing environment of tourist destinations
  • Chapter 2: Branding places and tourist destinations: a conceptualisation and review
  • Chapter 3: A stakeholder approach for destination management organisations
  • Chapter 4: The destination branding through multisensory experiences: case studies from Sweden
  • Chapter 5: The development of the agritourism sector in Campania, Italy
  • Chapter 6: Using the destination's heritage, language, lifestyle and 'made in Italy' as a tourism development model
  • Chapter 7: The consumer-based brand equity of music events: two case studies from Portugal
  • Chapter 8: Branding Porto: a case study of the 'essence of wine'
  • Chapter 9: Oleotourism development in Jaén, Spain
  • Chapter 10: The hotel managers' attitudes towards environmental responsibility. an empirical study from Ecuador
  • Chapter 11: The moderating effect of perceived value on the relationship between country image and destination brand extension
  • Chapter 12: Exploring customers' attitudes towards the hospitality brands in India: a social identity perspective Index.

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