The branding of tourist destinations : theoretical and empirical insights

The marketing of tourist destinations requires continuous strategic planning and decision making. 'The Branding of Tourist Destinations:Theoretical and Empirical Insights 'provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strateg...

Full description

Saved in:
Bibliographic Details
Other Authors: Camilleri, Mark Anthony, 1976- (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Subjects:
Tourism > Marketing.
Branding (Marketing)
Business & Economics > Industries > Hospitality, Travel & Tourism.
Tourism industry.
elektronické knihy
electronic books
ISBN: 9781787693739 (e-book)
9781787693753 (ePUB)
Physical Description: 1 online resource (xx, 241 pages) ; cm

Cover

Table of contents

LEADER 03454nam a2200385Ii 4500
001 em-9781787693739
003 UtOrBLW
005 20181217105406.0
006 m o d
007 cr un|||||||||
008 181217t20182019enk o 001 0 eng d
020 |a 9781787693739 (e-book) 
020 . . |a 9781787693753 (ePUB) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 338.48 
245 0 4 |a The branding of tourist destinations :  |b theoretical and empirical insights /  |c edited by Mark Anthony Camilleri. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2018. 
264 4 |c ©2019 
300 |a 1 online resource (xx, 241 pages) ;  |c cm 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
505 0 |a Prelims -- Chapter 1: The marketing environment of tourist destinations -- Chapter 2: Branding places and tourist destinations: a conceptualisation and review -- Chapter 3: A stakeholder approach for destination management organisations -- Chapter 4: The destination branding through multisensory experiences: case studies from Sweden -- Chapter 5: The development of the agritourism sector in Campania, Italy -- Chapter 6: Using the destination's heritage, language, lifestyle and 'made in Italy' as a tourism development model -- Chapter 7: The consumer-based brand equity of music events: two case studies from Portugal -- Chapter 8: Branding Porto: a case study of the 'essence of wine' -- Chapter 9: Oleotourism development in Jaén, Spain -- Chapter 10: The hotel managers' attitudes towards environmental responsibility. an empirical study from Ecuador -- Chapter 11: The moderating effect of perceived value on the relationship between country image and destination brand extension -- Chapter 12: Exploring customers' attitudes towards the hospitality brands in India: a social identity perspective Index. 
520 |a The marketing of tourist destinations requires continuous strategic planning and decision making. 'The Branding of Tourist Destinations:Theoretical and Empirical Insights 'provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices. The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events indifferent contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador.  
588 0 |a Print version record 
650 0 |a Tourism  |x Marketing. 
650 0 |a Branding (Marketing) 
650 7 |a Business & Economics  |x Industries  |x Hospitality, Travel & Tourism.  |2 bisacsh 
650 7 |a Tourism industry.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Camilleri, Mark Anthony,  |d 1976-  |e editor. 
776 |z 9781787693746 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781787693739  |y Full text 

Similar Items