Public relations and the power of creativity : strategic opportunities, innovation and critical challenges

• Other Authors: Roberts-Bowman, Sarah, 1965- (Editor), Crookes, Adrian (Editor), Romenti, Stefania (Editor), Ihlen, Øyvind (Editor)
• Format: Electronic Book
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Series: Advances in public relations and communication management, volume 3
• Subjects: Public relations.; Creative ability.; elektronické knihy; electronic books
• ISBN: 9781787692916; 9781787692992
• ISSN: 2398-3914 ;
• DOI: 10.1108/S2398-391420183
• Physical Description: 1 online resource (xi, 237 pages) ; cm.

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a pros...

Table of Contents:

• Prelims
• Leadership, ethics and creativity
• Knowledge and collaboration for fostering creativity
• New creative approaches to public relations
• Index.