Public relations and the power of creativity : strategic opportunities, innovation and critical challenges

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a pros...

Full description

Saved in:
Bibliographic Details
Other Authors: Roberts-Bowman, Sarah, 1965- (Editor), Crookes, Adrian, (Editor), Romenti, Stefania, (Editor), Ihlen, Øyvind, (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Series: Advances in public relations and communication management, volume 3
Subjects:
Public relations.
Creative ability.
Business & Economics, Public Relations.
elektronické knihy
electronic books
ISBN: 9781787692916 (e-book)
9781787692992 (ePUB)
Physical Description: 1 online resource (xi, 237 pages) ; cm.

Cover

Table of contents

LEADER 02872nam a2200433Ii 4500
001 em-9781787692916
003 UtOrBLW
005 20181017103845.0
006 m o d
007 cr un|||||||||
008 181017s2018 enk 001 0 eng d
020 |a 9781787692916 (e-book) 
020 . . |a 9781787692992 (ePUB) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 316.6 
245 0 0 |a Public relations and the power of creativity :  |b strategic opportunities, innovation and critical challenges /  |c edited by Sarah Bowman, Adrian Crookes, Stefania Romenti and Øyvind Ihlen. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2018. 
264 4 |c ©2018 
300 |a 1 online resource (xi, 237 pages) ;  |c cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 0 |a Advances in public relations and communication management,  |x 2398-3914 ;  |v volume 3 
500 |a Includes index. 
505 0 |a Prelims -- Leadership, ethics and creativity -- Knowledge and collaboration for fostering creativity -- New creative approaches to public relations -- Index. 
520 |a Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society. Public relations isoften seen as the discipline that amplifies creative ideas developed by othersectors, but this is changing. With the blurring of lines among creativeindustries, organisations are increasingly turning to PR to generate the 'big ideas' at the heart of effective communication. This volume gathers 12 outstanding contributions from scholarsbased in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway,Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity. 
588 0 |a Print version record 
650 0 |a Public relations. 
650 0 |a Creative ability. 
650 7 |a Business & Economics, Public Relations.  |2 bisacsh 
650 7 |a Public relations.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Roberts-Bowman, Sarah,  |d 1965-  |e editor. 
700 1 |a Crookes, Adrian,  |e editor. 
700 1 |a Romenti, Stefania,  |e editor. 
700 1 |a Ihlen, Øyvind,  |e editor. 
776 |z 9781787692923 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/S2398-391420183  |y Full text 

Similar Items