The battle to do good : inside McDonald's sustainability journey

In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the l...

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Bibliographic Details
Main Author Langert, Bob (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2019.
EditionFirst edition.
Subjects
McDonald's Corporation.
Fast food restaurants > United States > Management.
Social responsibility of business.
Sustainable development.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781787568150
9781787568174
DOI10.1108/9781787568150
Physical Description1 online resource (xvi, 264 pages) : illustrations

Cover

Table of Contents:
  • Prelims
  • Introduction
  • The battle against waste
  • The battle for farm animals
  • The battle of extremism: McCruelty
  • The battle to be proactive
  • The battle of the waistline and brand health
  • The battle for a sustainable supply chain
  • The battle for values
  • The battle goes to the board room
  • The battle for the Amazon Rainforest
  • The battle to make a pig's life better
  • The battle for better beef
  • The battle to lead both business and society
  • Endnotes
  • Index.

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