Microcelebrity around the globe

This absorbing anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Expanding on the existing theoretical framing of the online celebrity experience, the editors re-theorize microcelebrity to accommodate developments in g...

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Bibliographic Details
Other Authors Abidin, Crystal (Editor), Brown, Megan Lindsay (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2018.
Subjects
Online social networks.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781787567498
9781787567511
DOI10.1108/9781787567498
Physical Description1 online resource (xx, 174 pages)

Cover

Table of Contents:
  • Prelims
  • Introduction
  • Part I Norms
  • Vlogging parlance: strategic talking in beauty vlogs
  • Facebook and unintentional celebrification
  • musical.ly and microcelebrity among girls
  • Being "red" on the internet: the craft of popularity on Chinese social media platforms
  • Part II Labor
  • Origin stories: an ethnographic account of researching microcelebrity
  • Fame labor: a critical autoethnography of Australian digital influencers
  • Net idols and beauty bloggers' negotiations of race, commerce, and cultural customs: emergent microcelebrity genres in Thailand
  • Catarina, a virgin for auction: microcelebrity in Brazilian media
  • Part III Activism
  • The rise of Belle from Tumblr
  • Performing as a transgressive authentic microcelebrity: the Qandeel Baloch case
  • It's just a joke! the payoffs and perils of microcelebrity in India
  • The algorithmic celebrity: the future of internet fame and microcelebrity studies
  • Index.

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