Green behavior and corporate social responsibility in Asia

In recent years, the issues of sustainability, green behavior and corporate social responsibility have become a growing global concern. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western...

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Bibliographic Details
Other Authors: Quoquab, Farzana, (Editor), Mohammad, Jihad, (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
Subjects:
Social responsibility of business > Asia.
Business & Economics > Organizational Development.
Organizational theory & behaviour.
elektronické knihy
electronic books
ISBN: 9781787566835 (e-book)
9781787566859 (ePUB)
Physical Description: 1 online resource (xxix, 179 pages) ; cm

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Table of contents

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001 em-9781787566835
003 UtOrBLW
005 20190617112505.0
006 m o d
007 cr un|||||||||
008 190617t20192019enk o 001 0 eng d
020 |a 9781787566835 (e-book) 
020 . . |a 9781787566859 (ePUB) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
043 |a a------ 
080 |a 658 
245 0 0 |a Green behavior and corporate social responsibility in Asia /  |c edited by Farzana Quoquab, and Jihad Mohammad. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2019. 
264 4 |c ©2019 
300 |a 1 online resource (xxix, 179 pages) ;  |c cm 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
505 0 |a Prelims -- Green behavior -- Corporate social responsibility and philanthropy -- Index. 
520 |a In recent years, the issues of sustainability, green behavior and corporate social responsibility have become a growing global concern. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at an earlier stage in embracing this global change.Green Behavior and Corporate Social Responsibility in Asia seeks to apply this discussion to Asian culture, using case studies that reflect the reaction, response, managerial problems and success of seven Asian countriesIndia, Malaysia, Turkey, Brunei, Iran, Pakistan and Sri Lankain adopting green concepts. These concepts include: green organizations; eco-tourism; food loss and waste; recycling-reuse; waste management practice; green space; the plastic-bag free campaign; care for animals; and, corporate social responsibility.The cases outlined in this book illustrate how numerous companies and organizations operating in Asian countries incorporate green marketing and green management related concepts and issues into their strategy. It will appeal to researchers and practitioners, working in the fields of consumer behavior, human resource management, organizational behavior and sustainability. 
588 0 |a Print version record. 
650 0 |a Social responsibility of business  |z Asia. 
650 7 |a Business & Economics  |x Organizational Development.  |2 bisacsh 
650 7 |a Organizational theory & behaviour.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Quoquab, Farzana,  |e editor. 
700 1 |a Mohammad, Jihad,  |e editor. 
776 |z 9781787566842 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781787566835  |y Full text 

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