Digital PR

Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing,...

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Bibliographic Details
Main Author Whatmough, Danny (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2018.
EditionFirst edition.
SeriesPRCA practice guides
Subjects
Internet in public relations.
Digital communications.
Public relations > Information services.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781787566194
9781787566217
DOI10.1108/9781787566194
Physical Description1 online resource (xiv, 172 pages).

Cover

Table of Contents:
  • Prelims
  • 1. Introduction
  • 2. Data
  • 3. The digital PR ecosystem
  • 4. Media relations
  • 5. Social media
  • 6. Digital content and creativity
  • 7. Influencers
  • 8. Digital marketing
  • 9. Paid media
  • 10. Corporate and B2B
  • 11. Reporting and measurement
  • 12. Emerging technology
  • 13. Building a future-proofed PR team
  • Further reading
  • References
  • Index.

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